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Canonicalization is a term that search engines and SEOs borrowed from computer science, and when referring to computers it means a process for converting data that has more than one possible representation into a standard or “canonical” form. When search marketers refer to canonicalization, in plain English it means how to deal with web content [...]
Whether you’ve been working on your website marketing for years, or just starting to take it seriously for your business, there are few more powerful tools than Google Analytics (or another analytics software program such as Omniture or WebTrends). Last month we held an introductory webinar on the subject, which you can watch again, but [...]
I see this everyday: websites that provide great information, are updated regularly, and designed with the utmost of care but are lacking the essential: search engine optimized content! Just putting up a website and crossing your fingers that it’s done the job to get indexed by search engines, found by prospects, and shared for the [...]
Many people (and even some of our clients) still do not understand some important onsite SEO factors. We try explaining over the phone or via email, but as they say, a picture is worth a thousand words. Which is why over the past couple months we’ve made a few additions to our SEO resources page, including [...]
During SMX-Advanced in Seattle and WordCamp in San Francisco this year Matt Cutts revealed some interesting information about PageRank sculpting, causing a firestorm of debate between professionals in the industry. Let’s first discuss what PageRank sculpting is, and then get into the details about the big debate. Sculpting your PageRank involves manipulating the PageRank flow [...]
