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Get Ready to “Get Local or Go Home!”

Thursday, July 8th, 2010

This month’s Vertical Measures webinar, “Go Local or Go Home”, on July 15th at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST) will feature Sarah Moraes, Internet Marketing Specialist, and Jason Hendricks, SEO and Link Acquisition Specialist on our staff as they explore the busy streets of local search.

Did you know that approximately 20-40% of search queries on Google are location-based? Therefore, Local search is obviously a thriving area within the internet marketing industry and is becoming increasingly important for local businesses. Local Neighborhood

Key topics include:
• The stats on local search and why you should take it seriously
• How local search listings appear in the search engine results
• The top local search sites you should sign up for today
• How to optimize your local search listings
• How to optimize your website for local search
• What local search means for SEO
• The implications of reviews and ratings on your local search listings
• How your customers are using mobile search

At the end of the webinar, you will also have the opportunity to get your questions answered from Sarah and Jason personally.

Join us to learn everything from the basics of setting up a local search listing to what “local” means for SEO.

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

2010 Content Marketing Seminars

Tuesday, June 8th, 2010

We’re always on the lookout for learning opportunities for ourselves and for our clients and friends. Recently, I came upon some content marketing seminars taking place on the East Coast. While we aren’t able to attend, we recommend you check them out if you’re on the East Coast!

Entitled Discover & Master the Seven-Step System Internet Marketing System That Thousands of Content Marketers, Producers & Publishers are Using to Make Millions Online, the seminars will be conducted byDon Nicholas & Kim Mateus. These intensive, one-day, interactive Internet marketing and online publishing workshops will include best practices and tactical skills collected from successful publishers that will help get you and your team hit the ground running.

We’re now publishing content on multiple platforms, attracting new audiences through blogs and social networks, and we have to learn to write for search engines. Nicholas and Mateus will stress the importance of researching keywords when titling and optimizing articles for the search engines, and then utilizing the social networks to drive traffic to their content. In one day, the workshops guide you through seven of the most important online publishing strategies that every content marketer should be trained in, in order to be successful online in 2010 and beyond. The workshop is for every level of employee, from CEOs and Publishers to editors and marketers. You can attend by yourself, or with your entire team.

Content Marketing 2010 dives into the following seven strategies:

1. Editorial Strategy: Leveraging Content & Reputation

2. Revenue Strategy: Choosing the Right Business Models

3. Audience Strategy: Attracting Targeted Website Traffic

4. Website Strategy: Converting Visitors into Subscribers

5. Email Strategy: Maximizing Customer Lifetime Value

6. People Strategy: Organizing Around the System

7. Reporting Strategy: Managing by Exception

The workshop schedule for June will take place in four metropolitan cities:

* June 9 – Washington, DC – Washington Dulles Airport Marriott

* June 16 – Boston, MA – The Mequoda Group Offices

* June 22 – New York, NY – Residence Inn Manhattan/Times Square

* June 29 – Chicago, IL – Four Points by Sheraton – Chicago Downtown / Magnificent Mile

Interested in attending? Register Now!

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

More Posts – Website – Twitter – Facebook

Tags: Content Marketing Seminars, internet marketing, Search Engine Optimization
Posted in Miscellaneous | 3 Comments »

Vertical Measures Presents Link Building Tools for Success June 10th

Monday, June 7th, 2010

This month we continued with our expert interview series, the theme: Link Building Tools. Our in-house “reporter”, Elise Redlin-Cook, took to the “streets” and tracked down five link building experts, Rand Fishkin of SEOMoz, Aaron Wall of SEOBook, Eric Ward of EricWard.Com, Garret French of Ontolo, and Taylor Pratt of nFusion. You can check out all of our expert interviews by clicking on “Expert Interviews” under categories on our blog.

We’ll wrap up the Link Building Tools series with a webinar on June 10^th at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST), presented by our resident Social Media Architect and Internet Marketing Specialist, Kaila Strong (AKA @cliquekaila).

In this webinar, Link Building Tools for Success, attendees will hear from Strong as she discusses tools you should consider utilizing in your link building efforts, and examines developing a well thought out link building campaign. Strong will use her experiences in social media, content marketing, and link building to share some of the tricks of the trade we utilize here at Vertical Measures when developing our link building strategies.The tools covered will range from paid to free, as well as traditional methodologies involving search commands.
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Key topics include:

    * The fundamentals of link building and an overview of link building techniques
    * A synopsis of paid and free link building tools available to the public
    * Search commands you can utilize as tools for link building
    * Importance of varying your link building techniques
    * Creating effective link building campaigns

At the end of the webinar, Kaila will personally answer any questions you have about link building tools.

Our past webinars are now available on the Vertical Measures webinar page. Topics include "Google Analytics and Conversions", “How to Capture the Other 9 Positions on Google”, and “Targeted Social Media Campaigns That Work for SEO”. Be sure to stay tuned for our upcoming Vertical Measures webinars on the second Thursday of each month.

Space is limited. Register today! We hope you can join us!

Sarah Moraes

+Sarah Moraes

More Posts – Website – Twitter – Facebook

Posted in Miscellaneous | No Comments »

Arnie Kuenn Speaking at SMX Advanced June 8-9

Friday, June 4th, 2010

The weather is shaping up to be, well, typical Seattle weather, possibly some sun but mostly cloudy and rainy, as internet marketers from all over the country descend upon Seattle for SMX Advanced. On June 8th and 9th, the great minds of the Internet marketing industry will congregate in the beautiful Pacific Northwest and share their tips and secrets on paid search advertising, SEO, social media marketing, search analytics and more.

On Day 1, Arnie will participate in a panel, Show Me the Links: Real Life Link Building, along with Chris Bennett, President and Founder of 97th Floor, Debra Mastaler of Alliance-Link, Roger Montti, Owner of martinibuster.com, and Gil Reich, VP of Product Management for Answers.Com. Danny Sullivan, Editor-in-Chief of Search Engine Land and Todd Friesen, VP of Search for Position Technologies will moderate as these link building experts share real life stories of how they obtained hard-to-get-links. These five panelists will bring a wide variety of examples of real link building campaigns that include link bait case studies, relationship building, utilizing Q&A sites and other creative and effective ways of obtaining links. Arnie’s examples include using some old fashioned pirate wit, charm, and of course hard work. The audience will learn how far these link builders have gone for that golden link!

In addition, Arnie will moderate an SMX Advanced Birds-of-a-Feather topic table on Day 2. The Birds-of-a-Feather Tables will take place during lunch so attendees may grab a bite to eat and head to the table of their choice. Arnie will get the conversation going on anything and everything about link building. Attendees may ask questions and talk amongst themselves about all things link building.

SMX Advanced is sure to spark conversations that will last far beyond the conference itself so stay tuned!

Sarah Moraes

+Sarah Moraes

More Posts – Website – Twitter – Facebook

Tags: link building services, Search Engine Optimization, Seattle SMX, SMX Advanced
Posted in Miscellaneous | No Comments »

Behind the Scenes of Our Website Redesign

Tuesday, November 3rd, 2009

If you’ve checked out our newly redesigned website lately you’ll see we opted for a more personal feel by adding photos to each of our pages. What you might not know, however, is that each of the photos are actual Vertical Measures employees!

We had a fun and exciting photo shoot with Phoenix Commercial Photographer Darren Stevenson. He provided us with some stellar photos, and we all had a great time!

Below are a few of the photos that ended up on the cutting room floor….

Ralph Miller, Link Building Coordinator, improvised on a few shots while lighting was adjusted. This one we like to call: "The Lazy Man’s SEO". Not quite the right message we wanted to put forth on our site, but great posing on Ralph’s part! Follow Ralph on twitter @FearlessAdvisor, he’s quite a character.

This photo features (from left to right) Kaila Strong, Social Media Architect; Elise Redlin-Cook, Internet Marketing Specialist; and Michael Schwartz, Internet Marketing Specialist. "The Distracted Trio" is a great title for this photo, but again not really a message put forth by a successful Website Marketing Company. Follow the dynamic trio on Twitter (again from left to right): @cliquekaila, @redlincook and @MBSchwartz.

Ralph was at it again, but this time with Eli Shapiro, Link Manager: "Day Dreaming for Links". Their actual tactic for link building is anything but daydreaming, providing great results for our clients. Eli can be found on LinkedIn, connect with him!

And last but certainly not least we have Liz Gessaman, Client Services Manager; and Ardala Evans, Internet Marketing Specialist. "Turn Those Frowns Upside Down by Meeting Those Deadlines!" These gals ensure our success here at Vertical Measures by keeping us to our deadlines. While this picture is fitting for our determined attitudes, it’s far from flattering for these beautiful gals. Find Liz and Ardala on Twitter, @Virtually_Yours and @AZArdie (respectively).

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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