We were thrilled to find out that Accelerate!, Arnie Kuenn’s best-selling Internet marketing book, is nominated in Small Business Trends’ 2012 Small Business Book Awards in the category of marketing. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

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Pel Abbott just started her first week at Vertical Measures as an Account Manager and chronicled some of the interesting things that occurred during that introduction to a new organization and a slightly different role for her than in her past. (more…)

Pel Abbott

As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her to help clients generate concrete online marketing plans by identifying and capitalizing on their unique advantages over their competitors.

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The day started early…really early! The yawns were contagious spreading around the room, but thankfully Dynamic Worldwide hooked us up with a sweet breakfast and some Seattle’s Best Coffee. People came from all of the Valley, Arizona and the US from all different backgrounds and professions. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

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Content marketing is still forming at a rapid pace.  Most struggle to find not only the time to integrate content marketing into their current traditional and online marketing plans, but struggle to figure out how. Creating your own content strategy can be a confusing endeavor.  This workshop will help you make it happen!

The What

Like no other event currently available in the internet marketing industry, the workshop will cover eight critical steps of content marketing: developing a strategy, conducting market and keyword research, content development, optimization, promotion, distribution and success measurement. With professional curriculum and a hands-on style format, students will learn to create, implement and sustain a successful content marketing program for their organization.

Each student will be provided with a workbook to follow along and participate in exercises. Following completion of the course, each student will be given a free copy of Arnie Kuenn’s upcoming book, free copies of five how-to guides including; Facebook, Twitter, Blogging, Keyword Research and Local Search Marketing, plus several concrete ideas for content for his/her businesses and a workbook filled with exercises, resources and free tools!

The When

The Content Marketing Workshop will take place at Dynamic Worldwide in Tempe, AZ from 8 a.m. to 5 p.m. April 7. Don’t worry, we’ll give you some breakfast, a couple of breaks and lunch!

The  Main Character

Arnie Kuenn, president and founder or Vertical Measures and soon-to-be published author, has held executive positions in the world of new technologies and marketing for more than 20 years. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is the founder and president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.

The Who

If you own a website, you are a publisher. Organizations (B2B and B2C) need to provide content that their audience will enjoy and portraits them as the expert. Whether you are a content strategist yourself or need a roadmap to get started, this workshop will serve as your guide.

How to Get There

Taking place at Dynamic Worldwide in Tempe, AZ, one can get to the workshop via train, plane or automobile! And, if you’re really looking for a workout and to save a tree, bike or walk. There are plenty of nearby hotels in case you’re from out of town.

Get more details! Early bird registration is available until March 1. Seats are limited, register early!

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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As 2010 winds down, we’d like to recap the year with some of our best blog posts of the year! Here are our top 10 most visited blog posts:

1. If you need a link building resource, our 100+ link building resources post is a one-stop-shop.
2. And if you are marketing your business or brand online, don’t make these 10 deadly Internet marketing mistakes! (Guest Post by Gerald Weber)
3. Did all of the 2010 predications from Internet marketing experts come true? Well, the year isn’t over yet!
4. One thing is for sure, this year we realized many SEOs have celebrity look-alikes.
5. A rumor that kept coming up through the year: Google starting its own SEO agency.  APRIL FOOLS!
6. And of course, many new tools were released. But perhaps the fastest, easiest, cheapest keyword research tool can be found at your fingertips.
7. This Halloween there were plenty of ideas for Internet marketing related costumes.
8. Even though we thought our Google SEO Agency joke was over, apparently it wasn’t.  Twenty seven days after April 1st, our post was still being reported on… as actual news.
9. But believe it or not, the year wasn’t all fun and jokes.  One of our posts aimed to help people to explain and measure the ROI on Internet marketing.  We hope it pointed you in the right direction.
10. And back in February, Vertical Measures introduced an “Ode to SEO” contest, in which entrants had to write a Valentine’s Day inspired poem using a choice of keywords. The finalists were announced, and voting was on!  Let’s just say, the winning poem was quite the read

As you can see, we like to have a little bit of fun with our blog posts in addition to bringing you SEO, link building and Internet marketing best practices.  What was your favorite Vertical Measures’ blog post of the year?

Abby Gilmore

Abby Gilmore is a content strategist at Vertical Measures. When she is not creating, tweaking and developing strategies for online content, she creates her own offline content as a freelance print journalist.

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