Archive for the "Measurement & Reporting" Category

Are You Paying For Internet Marketing Services You Don’t Really Need?

Monday, November 28th, 2011

Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed. I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought […]

Flow Visualization: Visitor and Conversion Reports in Google Analytics

Tuesday, November 22nd, 2011

Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track. One of the newest features in the process of being rolled out is Flow Visualization. This new […]

Exponential Revenue Growth – Four Strategies That Work

Tuesday, November 15th, 2011

Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both. Even for […]

Are You Measuring the Right Metrics for Online Marketing?

Wednesday, September 7th, 2011

Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in […]

Google Feeds Our Need for Speed

Wednesday, June 1st, 2011

As a busy mother and business professional, my time is extremely limited. Each moment throughout the day counts. My guess is that your time is just as important to you! Google sure “gets” this concept and therefore acknowledged our need for speed online by folding this factor into its algorithm for ranking search results. In […]