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Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both. Even for [...]
Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in [...]
As a busy mother and business professional, my time is extremely limited. Each moment throughout the day counts. My guess is that your time is just as important to you! Google sure “gets” this concept and therefore acknowledged our need for speed online by folding this factor into its algorithm for ranking search results. In [...]
Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness. Here are some alternative metrics that can offer you far greater [...]
