Do you know if your website traffic is increasing? Are those visitors engaged and purchasing your product or service? Is that leading to more profit for your business?
These are the questions that you need to be asking yourself every month.
Measurement of your website and online presence is one of the most important tools in any...
The importance of measurement in content marketing cannot be stressed enough. It is the pulse that indicates whether your website is thriving or fading away into obscurity. It provides insights into what may be working or what is not working. It tells you how to build on your strengths and fix your weaknesses. Without measurement, you’re driving blind.
Andy Crestodina, founder of Orbit Media, is an analytics wizard. I sat down to ask him a few questions in advance of our free webinar this Thursday where he is guest presenting: How to Measure (and Drive) Content Marketing ROI. ROI is a tough topic for many marketers, especially when it comes to content marketing efforts. It’s also a...Read more
“Think like a publisher” is a mantra that’s tossed around quite a bit in content marketing, and with good cause. There are useful approaches from the publishing world that can be applied to topic ideation, editorial calendars, creative resource planning, and more. But you’re not in the publishing business; those approaches need to feed a broader content marketing strategy,...Read more
This is a guest post by Jane Intrieri, a Search Marketing Specialist for IfbyPhone. As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients. Traditional Google Analytics first enabled marketers to look at everything happening on their...Read more