Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.
I'm talking about Google Analytics for eCommerce.
At first, the whole idea behind tracking the...
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly successful inbound marketing approach. A comprehensive and industry standard 2012 study by HubSpot demonstrated the powerful results of well-executed content for businesses: increased web traffic and most...Read more
Do you know if your website traffic is increasing? Are those visitors engaged and purchasing your product or service? Is that leading to more profit for your business?
These are the questions that you need to be asking yourself every month.
Measurement of your website and online presence is one of the most important tools in any...
The importance of measurement in content marketing cannot be stressed enough. It is the pulse that indicates whether your website is thriving or fading away into obscurity. It provides insights into what may be working or what is not working. It tells you how to build on your strengths and fix your weaknesses. Without measurement, you’re driving blind.
Andy Crestodina, founder of Orbit Media, is an analytics wizard. I sat down to ask him a few questions in advance of our free webinar this Thursday where he is guest presenting: How to Measure (and Drive) Content Marketing ROI. ROI is a tough topic for many marketers, especially when it comes to content marketing efforts. It’s also a...Read more
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