Archive for the "Measurement & Reporting" Category

Tying Online and Offline Data Together Using Google Universal Analytics

Wednesday, March 19th, 2014

This is a guest post by Jane Intrieri, a Search Marketing Specialist for IfbyPhone. As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients. Traditional Google Analytics first enabled marketers to look at […]

Google Analytics 101: Best Practices for eCommerce Websites

Tuesday, June 25th, 2013

A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website […]

What Are Some Important Internet Marketing Metrics? [VIDEO]

Wednesday, September 12th, 2012

Brynna Baldauf: “What Are Some Important Internet Marketing Metrics?” Brynna Baldauf Brynna is a Search Engine Optimization Specialist at Vertical Measures where she helps clients improve their organic search engine rankings. +Brynna Baldauf More Posts – Website – Twitter

Start the Year Off Smart With a Little Google Analytics Intelligence

Thursday, January 19th, 2012

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind […]

Website Marketing Management – 5 Tips for Effective Everyday Website Monitoring

Tuesday, January 10th, 2012

January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Mike Huber As the […]