Archive for the "Measurement & Reporting" Category

Brynna Baldauf: “What Are Some Important Internet Marketing Metrics?” Brynna Baldauf Brynna is an Internet Marketing Specialist at Vertical Measures where she helps clients improve their search engine rankings. +Brynna Baldauf More Posts – Website – Twitter

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind [...]

January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Mike Huber As the [...]

Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed. I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought [...]

Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track. One of the newest features in the process of being rolled out is Flow Visualization. This new [...]