Analytics is one of the most valuable tools in your digital marketing arsenal. If you’re not using data to inform your decisions, you can’t know if those decisions are in the best interest of your business. If you implement the following tactics and strategies in your marketing endeavors, you will see results.Read more
Assuming you’ve correctly set up Google Analytics on your website — including goal tracking — This article covers three exercises that will help you appreciate Google Analytics, measure your existing website, analyze the data, and make informed improvements.Read more
Vertical Measures’ Founder and CEO, Arnie Kuenn, has been going around the world speaking at digital marketing conferences for years. In the past, he would start his workshops by asking his audience a simple question: “How many of you have heard of, or know what content marketing is?” – Less than 50% of the crowd would comfortably raise their...Read more
Once you have a strategy in place, the reporting and measurement of your digital marketing efforts should be the main source of growth ideas and opportunities. With a virtually endless supply of data, knowing where to look and what metrics matter is a good place to start. From there, spending your time on analysis rather than data collection will...Read more
Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.
I'm talking about Google Analytics for eCommerce.
At first, the whole idea behind tracking the...
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