Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly successful inbound marketing approach. A comprehensive and industry standard 2012 study by HubSpot demonstrated the powerful results of well-executed content for businesses: increased web traffic and most...Read more
Andy Crestodina, founder of Orbit Media, is an analytics wizard. I sat down to ask him a few questions in advance of our free webinar this Thursday where he is guest presenting: How to Measure (and Drive) Content Marketing ROI. ROI is a tough topic for many marketers, especially when it comes to content marketing efforts. It’s also a...Read more
“Think like a publisher” is a mantra that’s tossed around quite a bit in content marketing, and with good cause. There are useful approaches from the publishing world that can be applied to topic ideation, editorial calendars, creative resource planning, and more. But you’re not in the publishing business; those approaches need to feed a broader content marketing strategy,...Read more
This is a guest post by Jane Intrieri, a Search Marketing Specialist for IfbyPhone. As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients. Traditional Google Analytics first enabled marketers to look at everything happening on their...Read more
A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website analytics, there are quite...Read more
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The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
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What is Content Coaching and How Can It Help My Business?
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How Can Content Marketing Improve Your Sales?
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