Assuming you’ve correctly set up Google Analytics on your website — including goal tracking — This article covers three exercises that will help you appreciate Google Analytics, measure your existing website, analyze the data, and make informed improvements.Read more
Vertical Measures’ Founder and CEO, Arnie Kuenn, has been going around the world speaking at digital marketing conferences for years. In the past, he would start his workshops by asking his audience a simple question: “How many of you have heard of, or know what content marketing is?” – Less than 50% of the crowd would comfortably raise their...Read more
Once you have a strategy in place, the reporting and measurement of your digital marketing efforts should be the main source of growth ideas and opportunities. With a virtually endless supply of data, knowing where to look and what metrics matter is a good place to start. From there, spending your time on analysis rather than data collection will...Read more
Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.
I'm talking about Google Analytics for eCommerce.
At first, the whole idea behind tracking the...
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly successful inbound marketing approach. A comprehensive and industry standard 2012 study by HubSpot demonstrated the powerful results of well-executed content for businesses: increased web traffic and most...Read more