Much attention has shifted towards local search marketing in recent months, but many might be unaware that it has been around for quite a few years and has been a big part of the way the search engines have evolved to what you see today. In November 2010, Google made a massive change to the local search results, integrating...Read more
As the local search industry continues to grow, so does the terminology! While there are certain terms and phrases that are standard across the industry, there are some that are less commonly used or have alternative terms. Below is a list that might help you navigate your way through the streets of local search and in the process provide...Read more
Recently, here at Vertical Measures, we got a very special delivery: a SuperYellow Book. Wow, totally useful for an Internet marketing company like ours….I made a beeline for the recycling bin and promptly discarded it. It made me wonder though, do people actually still use the Yellow Pages to find local businesses? As someone who knows a little bit...Read more
Do you own a local business? Do you want to get top rankings for your business when potential customers do a local search for your business? If you answered yes to either question, you need links citations for your website. And you’re in luck, because here are 10 great links citations you can get for your website right now. And...Read more
Microformats are gaining popularity, and if you’re not using them, you should be. Google’s introduction of Rich Snippets in May 2009 is just another indication that microformats will continue to gain popularity. And as more sites make use of this structured content, small businesses can capitalize on the use of microformats to help feed relevant information about their business...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015