Archive for the "Local Search" Category

The Need to Know Local Search Marketing Terms

Thursday, August 19th, 2010

As the local search industry continues to grow, so does the terminology! While there are certain terms and phrases that are standard across the industry, there are some that are less commonly used or have alternative terms. Below is a list that might help you navigate your way through the streets of local search and […]

A Phone Book Delivery Inspired Post

Monday, July 26th, 2010

Recently, here at Vertical Measures, we got a very special delivery: a SuperYellow Book. Wow, totally useful for an Internet marketing company like ours….I made a beeline for the recycling bin and promptly discarded it. It made me wonder though, do people actually still use the Yellow Pages to find local businesses? As someone who […]

10 Good Links Citations You Can Get Right Now

Friday, September 11th, 2009

Do you own a local business? Do you want to get top rankings for your business when potential customers do a local search for your business?   If you answered yes to either question, you need links citations for your website.  And you’re in luck, because here are 10 great links citations you can get for your […]

Using Microformats to Improve Local SEO

Friday, August 21st, 2009

Microformats are gaining popularity, and if you’re not using them, you should be. Google’s introduction of Rich Snippets in May 2009 is just another indication that microformats will continue to gain popularity. And as more sites make use of this structured content, small businesses can capitalize on the use of microformats to help feed relevant […]

7 Steps to Assure Your Business is Included in Local Search Results

Tuesday, August 18th, 2009

Is your business included in local search results?  If you’re a small business owner, you may be so busy building your business in the real world that you haven’t considered the importance of optimizing your website for local search. If you’re one of those business owners, you’re not alone. But it’s also important that you […]