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One of the key factors to consider when developing a local search marketing campaign is prominence. In a post on LatLong back in December, Brianna Brekke, Senior Strategist for Google Places confirmed, “There are a variety of factors we take into account to provide you with results that match your local search, and three of [...]
With the recent Google Panda Update, creating quality onsite content has become essential. So, how does this apply to local search marketing? It does in a very big way! Geospecific onsite content has always been highlighted as a key factor for ranking in the local search results. Wrapping your head around all of the factors [...]
One of the first steps to local search marketing is to add and claim your listing in Google Places. This process is fairly simple and you can add your business listing, but occasionally you’ll run into some roadblocks that can make it a little more difficult. One of these roadblocks might be that your listing [...]
Much attention has shifted towards local search marketing in recent months, but many might be unaware that it has been around for quite a few years and has been a big part of the way the search engines have evolved to what you see today. In November 2010, Google made a massive change to the [...]
As the local search industry continues to grow, so does the terminology! While there are certain terms and phrases that are standard across the industry, there are some that are less commonly used or have alternative terms. Below is a list that might help you navigate your way through the streets of local search and [...]
