Archive for the "Local Search" Category

How Will Google+ Affect Local or Has It Already?

Thursday, July 14th, 2011

20 million Google+ users may exist by the weekend, according to an article published this last Tuesday by PCWorld. Google+ is definitely taking off, but will it ever be as successful as Facebook, which reports over 750 million users? Or, will it lose steam and eventually die off? Should local businesses add this to local […]

Increase Your Prominence, Increase Your Local Search Rankings?

Friday, June 3rd, 2011

One of the key factors to consider when developing a local search marketing campaign is prominence. In a post on LatLong back in December, Brianna Brekke, Senior Strategist for Google Places confirmed, “There are a variety of factors we take into account to provide you with results that match your local search, and three of […]

Creating Local Onsite Content Never More Important

Monday, March 28th, 2011

With the recent Google Panda Update, creating quality onsite content has become essential. So, how does this apply to local search marketing? It does in a very big way! Geospecific onsite content has always been highlighted as a key factor for ranking in the local search results. Wrapping your head around all of the factors […]

What To Do If Someone Else Claimed Your Google Places Listing

Tuesday, February 8th, 2011

One of the first steps to local search marketing is to add and claim your listing in Google Places. This process is fairly simple and you can add your business listing, but occasionally you’ll run into some roadblocks that can make it a little more difficult. One of these roadblocks might be that your listing […]

The History of Google and Local Search

Friday, December 17th, 2010

Much attention has shifted towards local search marketing in recent months, but many might be unaware that it has been around for quite a few years and has been a big part of the way the search engines have evolved to what you see today. In November 2010, Google made a massive change to the […]