Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors. (more…)

Sarah Schager

Sarah Schager is an internet marketing strategist at Vertical Measures who specializes in organic search engine optimization. Some of her specialties include social media strategy, link acquisition, local search and content development management.
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If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They offer everything from paper to salon services. But the question is, are they making the best use of their time?

The next time he or she comes walking through your front office door, maybe you should give them a few alternative online marketing strategies they could be pursuing instead of the straight cold-call but in person tactics they are doing now. Some great local online marketing ideas include the following – since several of our latest solicitors were for printer ink, I will target the examples to them. (more…)

Kristi Hines

Kristi Hines is a Web Strategist and author of the Vertical Measure’s Guide Blogging for Business.

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20 million Google+ users may exist by the weekend, according to an article published this last Tuesday by PCWorld.

Google+ is definitely taking off, but will it ever be as successful as Facebook, which reports over 750 million users? Or, will it lose steam and eventually die off? Should local businesses add this to local search marketing efforts? (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

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One of the key factors to consider when developing a local search marketing campaign is prominence. In a post on LatLong back in December, Brianna Brekke, Senior Strategist for Google Places confirmed, “There are a variety of factors we take into account to provide you with results that match your local search, and three of the primary signals are relevance, prominence and distance.” (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

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With the recent Google Panda Update, creating quality onsite content has become essential. So, how does this apply to local search marketing? It does in a very big way!

Geospecific onsite content has always been highlighted as a key factor for ranking in the local search results. Wrapping your head around all of the factors that can influence your local rankings can be difficult. Recently, Mike Blumenthal released a handy Web Equity: Owning Your Local Presence infographic that highlights all of the factors quite nicely!
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Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

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