Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both.

Even for some of us that do look at both increasing website traffic and at conversion optimization, we leave out some important revenue drivers that, with increased traffic and increased conversions could exponentially increase our revenues. For example, with increased traffic and better conversions, a higher average sale and increased purchase frequency can push your sales dramatically.

It’s no longer a one or two trick pony approach, it’s an overall look at as many drivers you can control. Let’s take a look at how these things can really grow your business. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

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Link building requires that you look at a number of factors before requesting a link.  Since the Panda update it is especially important to find good quality links and to stay away from sites that might actually harm your website and its reputation.  The following criteria should be considered when weighing a request to another site.  While it is rare to find a site that meets all the criteria, you must weigh the relative value of each criterion to determine a good fit for your anchor text. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

+ Mike Huber

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Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, and if your site is really hot, wildly popular and has many backlinks from relevant high authority sites then you might be scored a 10. (more…)

Ardala Evans

Ardala is a Project Manager working with the Client Services team at Vertical Measures. She supervises the flow and completion of the monthly tasks for the clients. Ardala also gathers data and assists in the report creation process.

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There’s no form of link bait better than a site that’s inherently link worthy on its own. By that, I mean a site that provides some sort of tool or database so compelling that bloggers and readers alike find it particularly fascinating or useful in a major way. The best such example in my own personal life as a basketball blogger comes from the basketball scouting service mySynergySports.com. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

+Michael Schwartz

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