Archive for the ‘Link Building’ Category

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Are You Paying For Internet Marketing Services You Don’t Really Need?

Monday, November 28th, 2011

Are You Paying For Internet Marketing Services You Don’t Really Need?

Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed.

I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought his car into the shop and told them to “Give me a tune-up and align the front end because I keep hearing noises when I drive.”  Based on these instructions, the service shop did the tune-up and front end alignment. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

+ Mike Huber

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Posted in Content Strategy, Link Building, Measurement & Reporting, Search Engine Optimization, The Basics | No Comments »

Exponential Revenue Growth – Four Strategies That Work

Tuesday, November 15th, 2011

Exponential Revenue Growth – Four Strategies That Work

Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both.

Even for some of us that do look at both increasing website traffic and at conversion optimization, we leave out some important revenue drivers that, with increased traffic and increased conversions could exponentially increase our revenues. For example, with increased traffic and better conversions, a higher average sale and increased purchase frequency can push your sales dramatically.

It’s no longer a one or two trick pony approach, it’s an overall look at as many drivers you can control. Let’s take a look at how these things can really grow your business. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

+ Mike Huber

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Posted in Content Strategy, Link Building, Measurement & Reporting, Tips | 1 Comment »

7 Criteria to Consider When Building Links

Monday, October 31st, 2011

7 Criteria to Consider When Building Links

Link building requires that you look at a number of factors before requesting a link.  Since the Panda update it is especially important to find good quality links and to stay away from sites that might actually harm your website and its reputation.  The following criteria should be considered when weighing a request to another site.  While it is rare to find a site that meets all the criteria, you must weigh the relative value of each criterion to determine a good fit for your anchor text. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

+ Mike Huber

Website – Twitter – Facebook – More Posts

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Posted in Link Building | 4 Comments »

Why You Should Favor Partial Match Anchor Text Over Exact Match

Wednesday, October 26th, 2011

Why You Should Favor Partial Match Anchor Text Over Exact Match

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Posted in Link Building | 4 Comments »

Link Attraction: How Does Your Site Score?

Wednesday, September 14th, 2011

Link-Attraction-How-Does-Your-Site-Score

It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, and if your site is really hot, wildly popular and has many backlinks from relevant high authority sites then you might be scored a 10. (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

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Posted in Link Building | 1 Comment »

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