Here at Vertical Measures we’re always being asked about our link building methods and what secrets we are holding back. Even though we have developed some proprietary tools and methods, the truth is this: there just are not a lot of secrets.

The way we see it, link building comes down to two approaches: manual link building and link attraction. A mix of both tactics is needed for the most well-rounded link profile that can help your site rise up the SERPs. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Behind every successful client campaign is a great link-building strategy. With that said, let me introduce myself.

My name is Amanda and I am new to Vertical Measures. In fact, this is my first blog post for VM! On my link building journey I have compiled a list of tips and strategies, mostly for myself that I wanted to share with Vertical Measures’ readers. Let 2012 bring us builder’s great link building, high rankings for competitive keywords, and a new year full of link love! (more…)

Amanda Fornator

Amanda Fornator is an Internet Marketing Specialist for Vertical Measures. She specializes in link building in which she researches the internet for pertinent sites to acquire a link from. Amanda contacts webmasters, and submits to online directories.

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A popular debate in the world of SEO is over the quality and significance of forum link building.  Many believe the practice involves a spammy, black hat approach that will eventually end in a penalization in Google rankings. However, when done correctly, using Forums as a method to drive authority to your site can be a very effective and cost friendly approach for any website. (more…)

Brad Kuenn

Brad provides support to Vertical Measures senior staff and project managers in the areas of online research, blog posts, content editing, link building and research for content development. He has a passion for writing as well as art, which shines through in his work for clients. His creativity and attention to detail makes him a valuable asset to our online marketing staff as we are constantly seeking out new and innovative ideas.

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Periodically we take on a client who has a brand new website. We also are asked by others about the best way to build backlinks for their brand new website. So in today’s post I will attempt to answer that question. Below are several link building methods that can be utilized for every new website in the first 90 days. (more…)

Brad Kuenn

Brad provides support to Vertical Measures senior staff and project managers in the areas of online research, blog posts, content editing, link building and research for content development. He has a passion for writing as well as art, which shines through in his work for clients. His creativity and attention to detail makes him a valuable asset to our online marketing staff as we are constantly seeking out new and innovative ideas.

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Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed.

I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought his car into the shop and told them to “Give me a tune-up and align the front end because I keep hearing noises when I drive.”  Based on these instructions, the service shop did the tune-up and front end alignment. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

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