I recently read Jim Kukral’s book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. The book is a page-turner to say the least. Jim discusses great case studies of companies that have stepped out of their comfort zone with off-the wall ideas you won’t believe! But, they worked, taking businesses from non-existent to successful, recognizable brands. The book is also comforting in a way, as Jim discusses a lot of timeless marketing tactics that have been in use for years, things that should be engrained in every marketing professional’s mind and utilized by all business owners. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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In this interview with Jason Falls, we talk about his business, a recent book he co-authored with Erik Deckers, No Bullshit Social Media, the All-Business, No-Hype Guide to Social Media Marketing, and why he’s been referred to as the biggest social media douche bag.

Jason Falls is the owner and co-author of Social Media Explorer, a leading platform for insights, opinion and learning around the world of social media marketing, online communications, conversational marketing, digital marketing, public relations, community building and branding. Jason is a leading educator, public speaker and thinker in the world of digital marketing and social media. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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We’re in book mode over here at Vertical Measures. It’s like when you pick up a new hobby and all of a sudden you’re immersed in a whole new world. I am reaching out some fellow authors to discuss what being an author has meant for them and their business. Brian Solis is a busy guy and I am extremely grateful he took the time to speak with me about Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web and a few of his other projects. Let’s jump right in! (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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We recently had the pleasure of speaking with Lori Santa Maria, the Marketing Manager for 3TV, AZFamily.com. In this interview, she shares with us her experiences and tips for engaging your audience with social media marketing. Lori is an avid and entertaining Twitter user, follow her @losama. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

Website – Twitter – Facebook – More Posts

Here at Vertical Measures, we are gearing up for Jay Baer’s upcoming webinar which we are proudly hosting on Thursday, July 14th, 2011 at 8:30AM- 9:30AM PDT. He’ll demonstrate his 7 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term on Thu, Jul 14, 2011 8:30 AM – 9:30 AM PDT. In preparation, I thought I’d strike up some conversation in the social media starting with today’s expert interview with Tina Wilson, the Director of Organic Search Practice at Mediative where her current passion is social media optimization; building community and brand awareness via services like Twitter, Digg, YouTube, Stumbleupon and Facebook. (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

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