In an industry of increasingly complex data, the ability to quickly and accurately diagnose changes in your website’s conversion rate is immensely important. While there are thousands of specific and unique causes for your conversion rate to either decrease or increase, almost all can be boiled down to a few common themes. The following causes are in no particular...Read more
The ‘Thank You Page’ or ‘Confirmation Page’ is one of the most often overlooked, yet valuable pages on any site. It is never commended or noticed for driving traffic to the site, is rarely updated on the majority of sites, and most marketers largely forget that it even exists. That’s a big mistake and here’s why: Who Visits Your...Read more
Whether you’re reaching out to clients, dedicated fans, or just the casually interested, email newsletters are an amazingly effective tool for marketing your business online. Among the benefits: Nurturing leads to stay under potential customers’ noses until they’re ready to buy Educating clients on your products and services Establishing your company’s credibility and industry expertise Driving traffic to deep,...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015