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The roll out of Google’s Panda in 2011 has certainly made us all aware of not only duplicate content but thin content issues as well. Thin content can be found on location based pages where the site owner simply repeats all the same content on a page but changes out just the location (i.e. the [...]
Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract [...]
“Titles change the destiny of your posts” ~Darren Rowse. Headlines matter for a variety of reasons, most importantly of which is more traffic, more reads, and probably more links. Headlines are what entice a user to click through and read more. But writing headlines for web content can be a bit tricky. Let’s see, you’ve [...]
If you haven’t noticed, there is an infographic explosion happening. Some would debate that infographics are over-used and too time-prohibitive, others would say that content is made more interesting and impactful, simply by adding a visual spin. Like most things though, you get out of it, what you put into it. And when all the [...]
The content development process centers on the ability to keep inspired. It’s about seeing opportunities to nab raw materials and turn them into marketable content, like bringing a digital camera to a conference or keeping a small video camera in the desk at the office. All it takes is a proactive mentality and a little [...]
