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Thinking customer first creates a barrier when conceptualizing ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in [...]
Arnie Kuenn answers: “How do you use Yahoo! Answers for Internet marketing?” Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more [...]
In part one of this two-part blog post we focused on the importance of researching a topic thoroughly and the design techniques that apply to the information. This post will be the aftermath of the designing process and focus on optimization and promotion for your link worthy content piece. Daniel Dannenberg Daniel Dannenberg is a Graphic [...]
I think we can all agree that infographics are the trend for content development. But before you decide to jump on the infographic bandwagon, you may want to answer the following two questions prior to commitment Does the content have a need to be visually represented or interpreted? Can the data and/or content be more [...]
When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect. So, with the different content formats, what content creation tools are out [...]
