Archive for the "Content Development" Category

What Makes An Infographic Bad & How To Make It Better [INFOGRAPHIC]

Wednesday, July 24th, 2013

More and more, we see infographics all over the web. Infographics are a great way to show complex data in a simplified manner, or to tell a story in a fun way. However, not all infographics are created equal and we see more bad habits evolving all the time. Below are some tips to help […]

Don’t Miss the Boat on Travel and Tourism Content Marketing Opportunities

Tuesday, July 9th, 2013

People travel mainly for one of two reasons; business or pleasure. I think we can all agree that the best trips require a bit, or a lot, of pre-planning. Increasingly, with the advent of the Internet, potential tourists are becoming their own travel agent. This means if your website is in the travel and tourism […]

Six Creative Ways To Brainstorm Ideas [VIDEO]

Wednesday, May 29th, 2013

Generating ideas for content marketing can be tricky sometimes, and you may find yourself hitting a creative wall. Use the 6 ways outlined in this video to brainstorm and develop content ideas so you can make sure to keep your creative juices flowing. Daniel Dannenberg Daniel Dannenberg is a Graphic Designer at Vertical Measures and […]

Content Curation for Your Website [VIDEO]

Wednesday, May 8th, 2013

Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits […]

Why is Your Content Boring?

Tuesday, April 30th, 2013

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to develop content that is UNboring. “Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I […]