Archive for the "Content Development" Category

Why I Love Free Guides and White Papers [VIDEO]

Wednesday, November 6th, 2013

What’s our favorite type of content at Vertical Measures? You may have guessed infographics, or even written blog posts since we tend to do a lot of that around here. But our ultimate favorite is free guides and white papers because they are long lasting performers that you can reap benefits from for years. Listen […]

Developing Content for Ecommerce Websites [VIDEO]

Wednesday, October 16th, 2013

We see it happening on Ecommerce sites quite often – the trend to focus more on the sale and ROI than on user experience. And we understand that completely; we all need our businesses to stay afloat! But to go beyond just the sale and focus on the total customer experience (from the initial awareness […]

The Content Formula for Ranking in Search [VIDEO]

Wednesday, September 11th, 2013

Creating content that search engines love would be so easy if we had an exact formula to follow: x number of links, a certain length of the post, x number of images, and on and on. But the science of creating content that ranks well in search engines just isn’t that well laid out for […]

How To Generate Content Ideas For Your Business [VIDEO]

Wednesday, July 31st, 2013

One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up […]

Beyond The Blog Post: Alternative Types of Content

Tuesday, July 30th, 2013

Content marketing is a powerful strategy that many organizations and business leaders are engaging in to reach new customers, retain current customers, and become an authoritative leader in their industry. The tangible successes of content marketing efforts have been proven fruitful for many organizations. Typically, content marketing is thought of as creating a blog on […]