You want to knock out your customers, right? (Metaphorically-speaking.) If so, your goal should mirror the goal of a prize fighter: To score points by delivering effective combinations with pugilistic precision and speed.
Know that today consumers do their homework. According to the 2014 State of B2B Procurement study from the Acquity Group, 94 percent of B2B customers and 81...
Curation is the practice of sharing content published on other websites. It’s an effective way to produce new content, take part in larger conversations relevant to your audience, promote like-minded ideas that reinforce your brand, or even piggyback on the innovative concepts of others.
A couple words about what content curation isn’t. Content curation is not plagiarism, which...
I’ve got 10 seconds to get your attention – or so a keynote speaker recently told a roomful of marketers. If I’ve managed to keep you engaged this far, I’m doing pretty good. At least half of all online content goes unread. Half. Why the short attention span? All the neglected writing? Your customers and prospective customers stream, surf, shop...Read more
Have you ever wondered how viral content becomes viral? Is there a secret formula? Do you need to sell your soul to the devil? For years marketers have been wondering how to make viral content for their organization, in hopes of gaining popularity (and ultimately, revenue). The people behind the first viral stories wouldn’t have even realized their videos would...Read more
Whenever a teacher gave writing assignments when I was in school, at least one classmate asked: “How many words should I write?” A good teacher should say “quality is more important than quantity,” but most teachers gave a minimum word count because, let’s face it, most kids are looking for shortcuts. We did everything we could to reach the...Read more