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The roll out of Google’s Panda in 2011 has certainly made us all aware of not only duplicate content but thin content issues as well. Thin content can be found on location based pages where the site owner simply repeats all the same content on a page but changes out just the location (i.e. the city or town) for each page. Another very common place for thin content is product pages. (more…)
Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract links too.
The content development process centers on the ability to keep inspired. When it comes to inspirational stories about content, I can think of nothing better than my friend George Wright’s story from his days at Blendtec. He’s the one who had the genius idea to post videos online from the blender testing lab. Sounds kind of oddball, but these short clips have become an Internet sensation and were recently ranked by Advertising Age as the No. 1 viral ad in the history of the Internet. George gave me the skinny on how he found inspiration. I’d like to share that with you:
“Titles change the destiny of your posts” ~Darren Rowse. Headlines matter for a variety of reasons, most importantly of which is more traffic, more reads, and probably more links. Headlines are what entice a user to click through and read more.
But writing headlines for web content can be a bit tricky. Let’s see, you’ve got character limits to think about, SEO keywords, and then the actual creative copy to entice clicks. And oh ya – about 8 out of 10 of those savvy online users, on average, will only read headline copy and 2 out of 10 will actually read the rest! (more…)
If you haven’t noticed, there is an infographic explosion happening. Some would debate that infographics are over-used and too time-prohibitive, others would say that content is made more interesting and impactful, simply by adding a visual spin. Like most things though, you get out of it, what you put into it. And when all the right ingredients come together, infographics can be leveraged for links, build engagement, drive site traffic and give your audience variety in their consumption of your compelling content. (more…)
The content development process centers on the ability to keep inspired. It’s about seeing opportunities to nab raw materials and turn them into marketable content, like bringing a digital camera to a conference or keeping a small video camera in the desk at the office. All it takes is a proactive mentality and a little creativity. (more…)
