There is a creative genius that lives inside all of us. Sometimes this genius gets lost --but nevertheless—it’s there waiting to be unleashed. Brainstorming original topics to produce content for week after week is challenging enough and creative blocks become inevitable-- even for the most seasoned professionals. We have all been a victim of creative burnout at one point...Read more
The statement “if you build it, they will come” may have worked on the ball field, but you need to be careful with that mentality when it comes to your content marketing. It takes a lot more than creating content and pressing “Publish” to draw out a crowd. The success of your content marketing efforts is dependent upon a good...Read more
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time...Read more
Creativity is something that is in all of us. As children, we all pretended to be astronauts and took pure joy in coloring with fresh box of crayons with endless colors and endless possibilities. Now, creativity gets stifled under the pressure to produce quickly and to achieve immediate results. But creativity is more important than we give it credit....Read more
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. Where should you start? There are plenty of tools out there to help you understand what your customers are asking and how you can provide the answers they’re searching for....Read more
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