Arnie Kuenn answers: “How do you use Yahoo! Answers for Internet marketing?” (more…)

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
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In part one of this two-part blog post we focused on the importance of researching a topic thoroughly and the design techniques that apply to the information. This post will be the aftermath of the designing process and focus on optimization and promotion for your link worthy content piece. (more…)

Daniel Dannenberg

Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides the company with his design knowledge with branding, illustration, and information graphics.
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I think we can all agree that infographics are the trend for content development. But before you decide to jump on the infographic bandwagon, you may want to answer the following two questions prior to commitment

1. Does the content have a need to be visually represented or interpreted?
2. Can the data and/or content be more easily understood by my audience by visually interpreting it, or will it just confuse my audience?

The point of this post is not to deter anyone from proceeding down the path of an infographic, but instead to show that through proper preparation, good content can sprout promising traffic. In a two-part blog post, we are first going to address research and design through the role of a client reviewing an infographic and/or someone looking to design one. (more…)

Daniel Dannenberg

Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides the company with his design knowledge with branding, illustration, and information graphics.
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When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect.

So, with the different content formats, what content creation tools are out there to help you create link worthy content? (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

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With the rise of the Internet, everybody is now a publisher.

That means more content is pumped into existence than ever before as anybody with an idea can now get their voice heard in cyberspace.

For your content writing to stand above the muck, here are four shortcuts to success: (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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