Have you ever wondered how viral content becomes viral? Is there a secret formula? Do you need to sell your soul to the devil? For years marketers have been wondering how to make viral content for their organization, in hopes of gaining popularity (and ultimately, revenue). The people behind the first viral stories wouldn’t have even realized their videos would...Read more
Whenever a teacher gave writing assignments when I was in school, at least one classmate asked: “How many words should I write?” A good teacher should say “quality is more important than quantity,” but most teachers gave a minimum word count because, let’s face it, most kids are looking for shortcuts. We did everything we could to reach the...Read more
One of the hottest online trends of the summer has been the sharing of live streaming video via apps Periscope and Meerkat. Everywhere I turn I see people shooting videos of themselves (and accompanying scenery) and sharing it via Twitter and Facebook. This phenomenon of everyday broadcasting is turning mobile phone users into solo broadcasters, sharing everything from weekend athletic...Read more
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching...Read more
Companies often reach out to us frustrated, feeling like they are spinning their wheels and not getting anywhere with their current content marketing strategy. They already get the basics; they recognize the importance of things like content optimization, answering audience questions and having an editorial calendar. They also normally have a basic content strategy implemented or some combination of...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015