Archive for the "Content Strategy" Category

Busy times at the Googleplex First we had some big news about some well known websites all being penalized by Google for being on one side or the other of paid links.  This was quickly followed by the biggest Google search result shake up in years called the Farmer Update by us SEOs but Google [...]

In my previous post: An Introduction to Content Strategy, I described a content inventory as “your site in an Excel-spreadsheet nutshell: what content is found where, page by page.” Now, I’ll explain how to create this document and what this information can be used for. I know what you’re thinking – Excel, really? Of course, [...]

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” [...]