Archive for the "Content Strategy" Category

Exponential Revenue Growth – Four Strategies That Work

Tuesday, November 15th, 2011

Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both. Even for […]

Content Strategy for the Web

Thursday, August 18th, 2011

You probably have a website. Has your philosophy for it evolved with the times? Contemporary websites offer more than just information about your company, contact information, and your product offerings. They now provide resources for solving customer problems, can be hubs for social activity, and, most importantly, are rich with fresh and engaging content that […]

How Content Marketing Accelerates the Sales Cycle

Thursday, July 28th, 2011

Many people are using the buzzword phrase “content marketing” these days, but what does it really mean? Pel Abbott As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her […]

Distributing Your Content to Increase Your Reach

Monday, May 9th, 2011

You did it! You created that awesome infographic, video, article, or other piece of content. You’ve posted it on your website, promoted it, and gotten some great response. But after the initial hype has died down, so has the traffic. Now you are probably wondering how you can take that awesomeness to the next level […]

How To Fill the Farmer (Panda) Update Void

Monday, March 7th, 2011

Busy times at the Googleplex First we had some big news about some well known websites all being penalized by Google for being on one side or the other of paid links.  This was quickly followed by the biggest Google search result shake up in years called the Farmer Update by us SEOs but Google […]