Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.
However, content marketing strategy doesn’t thrive using the waterfall method alone. Why? Because a waterfall method requires that the strategy must be...
Ninety-one percent of mobile users exit a site or an app if it fails to satisfy an immediate need, meaning all of your carefully-crafted content may sit dormant if mobile users deem it irrelevant.
And even if your organization – for whatever reason – is only interested in desk-bound engagement, you should know that desktop journeys are increasingly beginning with...
"We need to develop a content strategy for 2016" says your marketing leader. Queue groans and internal eye rolls: who wants to create a content strategy? The word "strategy" likely causes you to feign illness and see if you can find an unwitting co-worker to help you with this new project. It's a word that sums up a vision of...Read more
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time...Read more
You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have that burning drive to get started. Now what? To keep yourself and your content producers on track, and upper management in the loop, you’ll want to develop a content calendar. This document can actually be...Read more
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