Archive for the "Content Strategy" Category

We all would like to be the best in our industry. We want to produce the most engaging and shared content, rank well in search and generate more leads with less effort. Unfortunately, we can’t all be the best, but by varying your content style or taking a new route to place your content, you [...]

In today’s ever changing world of SEO, one thing has remained the same; quality and relevant content is crucial for your websites overall success. With the recent Panda and Penguin Updates, the need for solid content has only grown more important. However, creating original content isn’t always needed; sometimes finding existing content and using it [...]

Mike Huber answers: “How can we tell if we have been affected by the Google updates and what can we do about it?” Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; [...]

Arnie Kuenn answers: “What is the best way to accelerate your business online if you are one person and have to wear many hats?” Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing [...]

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their [...]