Archive for the "Content Strategy" Category

Why Audience Segmenting May Be the Smartest Move You Make

Tuesday, January 21st, 2014

About 58% of B2B marketers plan to boost their budget for content marketing in 2014, according to figures in the B2B Content Marketing Benchmark Study, compiled by Marketing Profs and The Content Marketing Institute. But with that budget increase, will these marketers simply pump out generic content across the board, or develop specific content for […]

Top 7 Reasons Why Your Content Pages Load Slowly

Wednesday, September 25th, 2013

Search engine rankings are influenced by a number of elements, from optimized headers and images to content quality and back links. But one factor that is often overlooked by website owners is page load speed. Since 2010, Google has been using the speed at which your content pages load as a rankings factor. Page load […]

Content Forecast: On-Page Factors for Better Rankings

Tuesday, September 10th, 2013

We are often asked what type of content works well with search engines; how can a company’s on-site content improve their overall rankings? In preparation for Arnie Kuenn’s upcoming Google Hangout with Marcus Tober and John Doherty, we have compiled a recap from the “On-Page Content” section of SearchMetric’s 2013 Report. Brad Kuenn Brad provides […]

How Much Does Content Strategy Cost?

Tuesday, September 3rd, 2013

How much does a content strategy cost? This is a common question many business owners have when looking to get into the realm of content marketing and everything it encompasses. In the past I’ve written about how the content marketing ecosystem is rapidly evolving and also how much content marketing costs. This post will be […]

Data Driven Content Marketing Strategies in Higher Education

Tuesday, May 14th, 2013

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content […]