Knowing what your competitors are up to is paramount to staying ahead in your industry. Without knowledge of how your competitors are engaging with your shared target audience online, your business can end up operating in a digital silo.
From your competitors’ websites alone, you can garner a lot of insights to help you be more informed in...
Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.
However, content marketing strategy doesn’t thrive using the waterfall method alone. Why? Because a waterfall method requires that the strategy must be...
Ninety-one percent of mobile users exit a site or an app if it fails to satisfy an immediate need, meaning all of your carefully-crafted content may sit dormant if mobile users deem it irrelevant.
And even if your organization – for whatever reason – is only interested in desk-bound engagement, you should know that desktop journeys are increasingly beginning with...
"We need to develop a content strategy for 2016" says your marketing leader. Queue groans and internal eye rolls: who wants to create a content strategy? The word "strategy" likely causes you to feign illness and see if you can find an unwitting co-worker to help you with this new project. It's a word that sums up a vision of...Read more
Developing successful digital marketing strategies is often about lessons learned. Content marketing services have really taken off in the past 4-5 years. Prior to that, you could game the search engines by stuffing pages with keywords, creating backlinks in networks, and other tactics that were about manipulation rather than about helping and educating your potential customer. The ongoing, rolling...Read more
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