Find out how the Hub and Spoke content marketing strategy can help you plan various pieces of rich content (spokes) that promote your main piece of content (hub) to generate more traffic and leads to your website.Read more
The Goldfish Conundrum: Why Does Long-Form Content Perform Better, When We Can’t Pay Attention to Anything Anymore?
This is Content Marketing 101 stuff. The earth is round, sunlight is vital to photosynthesis, and long-form content performs better. How can that be?Read more
Understanding your specific customer journey is vital to the overall success of any digital marketing strategy. Find out how to map your existing and future content to covert the most visitors on your website.Read more
Knowing what your competitors are up to is paramount to staying ahead in your industry. Without knowledge of how your competitors are engaging with your shared target audience online, your business can end up operating in a digital silo.
From your competitors’ websites alone, you can garner a lot of insights to help you be more informed in...
Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.
However, content marketing strategy doesn’t thrive using the waterfall method alone. Why? Because a waterfall method requires that the strategy must be...
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