Archive for the "Content Strategy" Category

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content [...]

There are many methods you can use to engage your audience through the creation of different types of content: free guides, blog posts, videos, infographics, etc. Even though the content development and distribution opportunities can stretch as far as you can brainstorm, if you don’t optimize your content correctly, all of your efforts may end up falling flat. [...]

Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at [...]

I’m sure you’ve heard that 2013 will be the year of content. If you haven’t, it’s time to jump on the bandwagon! Creating amazing content is becoming increasingly important to improve the authority and appeal of your website. Google’s algorithm updates, Panda and Penguin, are making it harder to maintain or improve your search engine [...]

Brynna Bauldauf answers: “Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO?” Brynna Baldauf Brynna is an Internet Marketing Specialist at Vertical Measures where she helps clients improve their search engine rankings. +Brynna Baldauf More Posts – Website – Twitter