We live in a world where consumers are tuning out interruptive advertising, where information is consumed faster and easier than ever before, and where search has never been more important. Consumers prefer getting to know a brand through articles rather than ads, and a majority of purchasing decisions are made before they ever speak with a sales representative.
With so much content about content on the web, where should you begin as a current or aspiring content marketer? You could search for “content marketing articles” on Google, and you’ll get more than 300 million results. Luckily for you, the Vertical Measures staff has combed through all 307 million blog posts about content marketing (that’s right), and we’ve...Read more
With 3.3 billion searches happening every a day on Google, people are looking for information at a pace like never before. They’re searching for entertainment…they’re shopping…they’re researching…. and most importantly – they’re searching for answers to their questions.Read more
Welcome to the first Weekly Measure of 2016! Looking for a compilation of this week is best strategies for promoting clients and reaching customers? Look no further! Vertical Measures is constantly on the lookout for the best articles from the web and compiles it into the Weekly Measure. These articles cover content marketing, SEO, link building, social media, and...Read more
Welcome to the New Year! With the turning of the calendar page, you have entered a place full of opportunity and possibility. So what are you doing to take advantage of your fresh perspective? How will the actions you take in the new year benefit your content marketing? Here are 5 savvy content marketing steps you should take in...Read more
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
Sep 23, 2016
How a Project Manager Can Solve Your Content Marketing Challenges
Sep 22, 2016
Should I Create Soft or Hard Goals for My Content Marketing?
Sep 20, 2016
The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips
Sep 16, 2016