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A customer who knows you can deliver consistent quality products is more loyal than one who has to guess whether, this time, you’ll deliver. But first, a potential customer has to have heard of you. Put another way, you strive for quality in what you do but new customers come to you through various marketing channels. [...]
Is your content turning off your viewers? How is content helping your business? Are you following your process through to the end? Whether it’s blog posts, videos, infographics, or online guides, David Gould of Vertical Measures discusses 3 common content marketing mistakes, and what you can do to fix them. David Gould David is the [...]
Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a [...]
As 2013 inches closer and closer, we find ourselves reminding our customers, fans, and colleagues about one thing: Content is King online. If you’re in the planning stages for your next year’s marketing strategy and still feel relatively unsure of what the term “content marketing” is, it’s now time to get clear and think about [...]
It’s that time of year when businesses begin to reflect on the past and look toward what the future year may hold. They start to see what worked for them in terms of their content marketing, what fell flat, and how they can improve upon their efforts in order to attain their business goals. Here [...]
