So you’re looking to get a better idea of how much real content marketing will cost your organization and in doing so you’re trying to budget accordingly. Since we know the importance of content marketing in today’s market and have made the transition from a SEO to content marketing agency, we wanted to give you insight into what this type of marketing...Read more
Several hundred content marketers from small businesses, large corporations and content marketing agencies gathered in Las Vegas in mid-May for the debut Content Marketing Conference, sponsored by SpyFu and produced by Rising Media and Writer Access. $30 billion is spent on content marketing every year and 86% of B2B marketers in North America use content marketing (via CMI), and...Read more
Content marketing is currently a ‘buzz’ phrase at digital marketing conferences. It is also showing up in recent marketing surveys as a primary marketing tactic and something that marketers intend to start or to spend even more money on this year. Along with this excitement comes some frustration. The frustration stems from trying to sustain content marketing program that...Read more
As an owner, marketing leader, or digital strategist at your company, your ultimate goal is probably to make your customers’ lives better. That’s a big goal, so where do we start? The first step is to get in the right mindset. If enriching or improving your customers’ lives doesn’t interest you, you should reconsider your profession or industry. But,...Read more
Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the ‘content’ out of ‘content marketing’ and expect it to stay the same. Content is what makes everything go round. Okay – now that we got that out the way, let me be clearer: content marketing isn’t all about content. There’s...Read more
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