As we are winding down the year, many companies are planning their digital marketing budgets for the next year. Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017?
Putting together a digital strategy that includes content marketing can be a daunting task. To some it might seem like putting together a...
Your content calendar is a valuable asset that will help you schedule the low-hanging fruit content that will drive the most results quickly. Start to prioritize what content makes it on your calendar first, by using these few prompts outlined in our infographic.Read more
Organizations that embrace content marketing are now thinking like publishing companies. They understand they need to:
- have a strategic, long-term plan for content
- be nimble so they can produce time-sensitive content quickly
- do resource planning so their content gets published
- have one person as the main point-of-contact who owns everything
We’ve all heard the content marketing excuses. “We don’t want to invest in content marketing.” Or “our team is too busy to create content.” While there may be some truth to the excuses, adding a project manager to your content marketing efforts can solve a lot of these challenges.
Why, you may ask? In short, project managers have a way...
The short answer to the question of hard versus soft goals in content marketing is: Do both.
Hard goals, also known as measurable objectives, help get everyone in your organization on the same page because they explain what “done” looks like.
Soft goals, on the other hand, help you understand your customers’ needs so you can offer products and services that...