There are a lot of “behind the scenes” efforts in this day and age of digital marketing—search engine optimization, promotion, conversion—but without quality content your efforts to drive traffic and generate leads will come up short. Coming up with content topic ideas can seem daunting, but in reality it’s easy to generate hundreds of possible topics in a day...Read more
With 2016 more than halfway finished, it might be a good time to revisit those content calendars finalized last year and see how things turned out.
Has your organization published the pieces that were planned?
Did the anticipated results become a reality?
If the answer to one or both of these questions is “no,” now might be the time to confirm if...
Optimization involves a number of considerations and techniques. Some are ‘proven’ basics that will enhance rankings and there are some newer aspects to consider. I’ll break these down into 2 areas:
- SEO Fundamentals
- The NEW SEO
The fundamentals are just that. They are the techniques that we know work and should be baked into your content marketing system. They are steps in...Read more
If I Google search “thought leadership,” the number one result that comes up is Denise Brosseau’s book Ready to Be A Thought Leader?. Her definition of a thought leader is:
"Thought Leaders are informed opinion leaders and the go-to people in their field of expertise."
So often thought leaders are considered to be individuals or a singular person that represents a...
As of 2015, the Content Marketing Institute found that virtually every company – from the small mom and pop shop to the fortune 500 level – have invested in some form of content marketing. It is no longer a secret that in order to keep up with competition, content marketing is virtually a necessity. Unfortunately, the vast majority of...Read more
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