As of 2015, the Content Marketing Institute found that virtually every company – from the small mom and pop shop to the fortune 500 level – have invested in some form of content marketing. It is no longer a secret that in order to keep up with competition, content marketing is virtually a necessity. Unfortunately, the vast majority of...Read more
I have been providing hands-on content marketing training to a handful of clients over the past six months. Consistently, the biggest challenge these companies face is simply publishing enough content to make a dent in their business goals.Read more
Recently, I shared my suggestions for 10 steps your organization can take right now to create an efficient content marketing operation.
I’m thrilled the article was so well received. Many readers have asked me to identify the tools, software and platforms we use to keep our operations running smoothly.
With that in mind, I’d like to share...
Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create or maintain an executive position for content marketing strategy in their organization, according to data from Curata. Yet more...Read more
During the RFP process, content marketing agencies are tasked with coming up with grandiose strategies to drive online traffic and business for their clients. Most, if not all agencies being considered, will present a strategy that potentially could deliver results. But, what’s more important is the execution that follows.
Many content marketing agency/brand partnerships begin to fail after...
How to Run a Content Marketing Editorial Meeting
Oct 27, 2016
Fight Duplicate and Near Duplicate Content with a Canonical SEO Strategy
Oct 22, 2016
The Weekly Measure: The Power of Reddit, Agile Content Marketing Strategy & Penguin 4.0 Guide
Oct 21, 2016
How We Went Agile With Our Content Marketing Strategies
Oct 20, 2016