I have been providing hands-on content marketing training to a handful of clients over the past six months. Consistently, the biggest challenge these companies face is simply publishing enough content to make a dent in their business goals.Read more
Recently, I shared my suggestions for 10 steps your organization can take right now to create an efficient content marketing operation.
I’m thrilled the article was so well received. Many readers have asked me to identify the tools, software and platforms we use to keep our operations running smoothly.
With that in mind, I’d like to share...
Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create or maintain an executive position for content marketing strategy in their organization, according to data from Curata. Yet more...Read more
During the RFP process, content marketing agencies are tasked with coming up with grandiose strategies to drive online traffic and business for their clients. Most, if not all agencies being considered, will present a strategy that potentially could deliver results. But, what’s more important is the execution that follows.
Many content marketing agency/brand partnerships begin to fail after...
By now, you’ve heard the adage about content marketing: Just keep publishing frequently and your website traffic will eventually take off. The short and snarky answer to the question of how long before my content marketing shows results is, ‘it depends.’
The reason it depends is because each site is different and each niche is different. That being said, there...
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
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The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips
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