Archive for the "Content Marketing" Category

What to Look for in a Content Marketing Agency

Tuesday, March 18th, 2014

The rampant popularity of content marketing across the marketing landscape in 2014 must be heartening to those agencies transforming SEO or PR teams into full-on content makers. But this same growth might give you some pause if you’re looking to hire or partner with a content marketing agency. You may find yourself asking, “Wait, wasn’t […]

Getting Stuck on Measuring Content Marketing ROI?

Wednesday, March 5th, 2014

Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote […]

How to Convince your Boss to Go All in with Content Marketing

Thursday, February 27th, 2014

How do you take Content Marketing beyond the buzz and implement a practical process for your company that will either tap into existing resources or add new resources and processes and become self-sustaining? Many companies are realizing that content marketing can help build traffic, create more leads and grow business. In fact, recent research by […]

Help Before You Sell: Why Prioritizing Customer Needs Makes Good Business Sense

Wednesday, February 26th, 2014

It can be a drag finding what you want online. Whether you’re looking to buy a TV, hire an ad agency, or get a graduate degree, you want to make an informed decision, and companies don’t make it easy. What are the costs? How do different brands compare? What features are available and which are […]

2014 Set to Be a Blowout Year for Content Marketing

Tuesday, February 4th, 2014

Throughout history, there has been one simple truth. It’s been there when nomads traversed the Pyrenees, when soldiers marched on the ancient roads of Rome, and when cowboys traveled to the new West and sat around the campfire. That one simple truth is everyone loves a good story. When primitive man came back from the […]