We spend a lot of time with clients on Step #2 of our 8 Step Process for content marketing called Ideation. We also feel it’s one of the most important stages to be done correctly. With almost every other step, you can miss the specifics by a little and you won’t have a big impact on your content marketing...Read more
I feel comfortable putting money on the fact that you have heard someone use the the term "create better content" recently. It's become a cliché in the digital marketing community and is often considered a definitive solution to improving your website. Just, "create better content." It's simple, right?
While I agree that high quality content aimed at educating your audience...
Feeling conferenced out for 2016? Maybe you think you’ve heard enough keynote presentations and witnessed an adequate amount of product demonstrations. Perhaps you think you’ve networked with enough brand reps and consumed more than your share of tradeshow cuisine for the year?
Not so fast.
Before hanging up your lanyard for the year, there are still some valuable digital marketing conferences...
There are a lot of “behind the scenes” efforts in this day and age of digital marketing—search engine optimization, promotion, conversion—but without quality content your efforts to drive traffic and generate leads will come up short. Coming up with content topic ideas can seem daunting, but in reality it’s easy to generate hundreds of possible topics in a day...Read more
With 2016 more than halfway finished, it might be a good time to revisit those content calendars finalized last year and see how things turned out.
Has your organization published the pieces that were planned?
Did the anticipated results become a reality?
If the answer to one or both of these questions is “no,” now might be the time to confirm if...
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