Do you remember that scene in the movie, Glengarry Glen Ross (f-bomb alert – NSFW), where Alec Baldwin tells his sales people that coffee is for closers? It’s an awesome movie scene and I think it actually applies to content marketing and how it can close sales for your company…ABC…always-be-closing. Have you noticed that how people buy has changed? The...Read more
Although we love to use the cliché phrase “Don’t judge a book by its cover,” it unfortunately doesn’t apply to the internet-age of headline surfers. As a content producer, you only have a small window to gain the attention of your audience. Whether it’s on the organic search results pages or social media, if your prospect finds the title...Read more
Happy Halloween week! We’re taking a break from our regularly programmed content plan to have a little creepy fun with you all. Some of our team members had a good time dubbing over some cringeworthy scenes from classic horror films…with content marketing lessons of course!Read more
You have been working diligently on content marketing now for 4 months, 8 months, maybe even 12 months, yet you are just not seeing the organic results you were hoping for. My bet is that it boils down to just one simple, yet subtle change in your approach.Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015