Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create or maintain an executive position for content marketing strategy in their organization, according to data from Curata. Yet more...Read more
During the RFP process, content marketing agencies are tasked with coming up with grandiose strategies to drive online traffic and business for their clients. Most, if not all agencies being considered, will present a strategy that potentially could deliver results. But, what’s more important is the execution that follows.
Many content marketing agency/brand partnerships begin to fail after...
By now, you’ve heard the adage about content marketing: Just keep publishing frequently and your website traffic will eventually take off. The short and snarky answer to the question of how long before my content marketing shows results is, ‘it depends.’
The reason it depends is because each site is different and each niche is different. That being said, there...
We live in a world where consumers are tuning out interruptive advertising, where information is consumed faster and easier than ever before, and where search has never been more important. Consumers prefer getting to know a brand through articles rather than ads, and a majority of purchasing decisions are made before they ever speak with a sales representative.
With so much content about content on the web, where should you begin as a current or aspiring content marketer? You could search for “content marketing articles” on Google, and you’ll get more than 300 million results. Luckily for you, the Vertical Measures staff has combed through all 307 million blog posts about content marketing (that’s right), and we’ve...Read more
The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation
Apr 29, 2016
How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics
Apr 28, 2016
10 Ways to Create an Efficient Content Marketing Operation
Apr 26, 2016
The Weekly Measure: When to Expect Link Building Results, Proper Emoji Use & the PPC Iceberg Effect
Apr 22, 2016