Archive for the "Content Marketing" Category

The Growth of Mobile Ads [GIFOGRAPHIC]

Wednesday, April 9th, 2014

There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, […]

How To Convince Management To Start Your Content Marketing Campaign [VIDEO]

Wednesday, April 2nd, 2014

Oftentimes, it’s a difficult task to convince management to step into a new marketing campaign. Content marketing may not be new to you, but it may still be a big buy-in for your boss. Mike Huber, our Director of Business Strategy, speaks directly to this issue in this video, and provides three main things to […]

The Benefits of Offline Communication In The Workplace

Wednesday, March 26th, 2014

Have we built up an over-reliance on e-mail and instant messaging for communication at work? Though these types of tools are very useful and will always have a place in a work environment, there is a need for face-to-face interaction in the progression of corporations, all the more true within content marketing organizations or departments […]

Development of a Successful Content Marketing Project [INFOGRAPHIC]

Thursday, March 20th, 2014

In order to have a strong, successful business and online brand, process is key. As a relatively new medium, content marketing can be a tricky process to pin down. Take a gander at the graphic below to see how we at Vertical Measures like to look at bringing a content marketing project to completion (hint: […]

What to Look for in a Content Marketing Agency

Tuesday, March 18th, 2014

The rampant popularity of content marketing across the marketing landscape in 2014 must be heartening to those agencies transforming SEO or PR teams into full-on content makers. But this same growth might give you some pause if you’re looking to hire or partner with a content marketing agency. You may find yourself asking, “Wait, wasn’t […]