Archive for the "Business" Category

Evaluating Content Performance For Reaching Site Goals

Monday, August 23rd, 2010

Continuing my blog posts on using Google Analytics to make your online marketing measurable, the topic of measuring the actual performance of the website content itself can be much harder to calculate. After all there may be any number of reasons why you have content on your site. It may be there to inform and […]

15 Questions to Ask When Hiring an Internet Marketing Company

Monday, August 2nd, 2010

Hiring an Internet marketing company can be a daunting task. You have heard that businesses need website marketing, but aren’t even entirely sure what SEO stands for and you certainly don’t have time to research and educate yourself in the industry. There are a few quick things that you can do to at least appear […]

Calculating Your ROI on Internet Marketing

Monday, July 19th, 2010

If your business is pursuing any form of online marketing, then it is likely that you have tried to work out your return on investment; the amount of sales that you can directly attribute to certain activities versus their costs. Whilst this kind of activity isn’t simple, it is possible to get an approximate figure […]

25 Ways to Ensure Shopping Cart Abandonment Doesn’t Happen to You

Monday, June 28th, 2010

It’s one of the saddest things that can happen to an etailer, a nice full shopping cart abandoned; a conversion left by the side of the road, tumbleweeds rolling by as vultures circle above. You get the idea. But why did it happen? Why were your great products orphaned?   According to Forrester Research, 88% of web shoppers […]

10 Deadly Internet Marketing Mistakes Small Business Owners Must Avoid

Monday, May 3rd, 2010

If you run a small business, the odds are already against you. You can’t afford to make any mistakes that will further jeopardize your potential for success. Here are 10 internet marketing mistakes you need to avoid like the plague.  1.    Not having a self-hosted blog. No one is going to take you seriously if […]