Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing, my step-by-step content marketing book is now available on Amazon.com.
I have many people to thank for helping to make this book happen. The following business owners, entrepreneurs, fellow Internet marketers all contributed to the book.
In addition, some well known industry experts provided great insight in their area of expertise to kick off each chapter. Thanks to each of them!
Rand Fishkin, CEO and Co-founder, SEOmoz
“In web marketing, don’t go with your gut; go where the data leads you.”
Joe Pulizzi, Content Marketing Evangelist, ContentMarketingInstitute.com, Junta42.com, SocialTract.com, JoePulizzi.com
“Alas, we must publish. We must tell stories. We must become interesting to our customers so that they find, share and trust us.”
Lee Odden, CEO, TopRank Online Marketing, TopRankMarketing.com, TopRankBlog.com
“To make sense of the billions of documents and media that can be found, search engines have diligently served as our guide to relevant content.”
Stoney G. deGeyter, Pole Position Marketing
“Instead of offering a hammer when what’s needed is a paint brush, keyword research allows you to not only know how much paint but what color as well.”
Heather Lloyd-Martin, President and CEO, SuccessWorks
“One of the biggest content development challenges for businesses of all sizes is, “What do we write about?”
Jon Wuebben, CEO, Content Launch
“We want to be liked, appreciated, secure, attractive, comfortable, respected, happy, and healthy.”
Ann Handley, Chief Content Officer, MarketingProfs, Co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011)
“Instead of a “one and done” approach, think about how you can create smaller chunks of shareable content from that single content asset.”
Margot Bloomstein, Brand and Content Strategy Consultant, Appropriate, Inc.
“And there’s the rub: If you commit to content today, you commit to it as its context changes over time.”
Vanessa Fox, CEO, Nine By Blue and author, Marketing in the Age of Google
“You also need to make sure your site is architected in a way that search engines can effectively crawl and index it, that you’re leveraging awareness efforts for greater visibility and links, and you’re using web analytics data to determine what’s working and where you should make adjustments.”
Jordan Kasteler, SVP of Content Development and Managing Partner, BlueGlass, Inc.
“You can have the best content in the world, but it’s only as good as how pervasive you can spread its visibility.”
Michael A. Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, Despite the Odds and founder of SocialMediaExaminer
“The content you steadily produce becomes a powerful fuel to help you grow a massive audience.”
Debra Mastaler, Alliance-Link/LinkSpiel Blog
“When you think about it, links have a pretty heavy job description.”
Following the launch of the book on Amazon, the book will also be available on the Kindle and at the Vertical Measures bookstore as a PDF.
Again, a big thanks to all the contributors above. And I hope all of you out there enjoy the book!
Tags: content marketing book
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