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	<title>Comments on: A Look at Small Businesses and How They are Using Social Media</title>
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	<link>http://www.verticalmeasures.com/business/a-look-at-small-businesses-and-how-they-are-using-social-media/</link>
	<description>Intelligent Internet Marketing</description>
	<lastBuildDate>Fri, 24 May 2013 15:06:16 +0000</lastBuildDate>
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		<title>By: Meg Temple</title>
		<link>http://www.verticalmeasures.com/business/a-look-at-small-businesses-and-how-they-are-using-social-media/comment-page-1/#comment-116712</link>
		<dc:creator>Meg Temple</dc:creator>
		<pubDate>Fri, 02 Mar 2012 16:46:51 +0000</pubDate>
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		<description><![CDATA[Blogging is an easy and very effective way for a small business to jump into the world of social media marketing and achieve the goals you list in your post.  They can post new product info, engage customers in conversation, promote events, new content, etc and then they can share all of this via social media channels. 

We (Percussion Software) did a survey recently on blogging to understand more about how companies are using blogs to support their content marketing efforts and discovered that small companies are blogging more than larger companies. We were surprised by that (given the resource and cash differences), but I think it means that blogging as a social media tactic  is easily accessible to small business leaders, and they are seeing returns on their blogging efforts. Here&#039;s a link to the survey:  http://www.percussion.com/marketing-blog/the-paradox-of-blogging-why-arent-you-blogging]]></description>
		<content:encoded><![CDATA[<p>Blogging is an easy and very effective way for a small business to jump into the world of social media marketing and achieve the goals you list in your post.  They can post new product info, engage customers in conversation, promote events, new content, etc and then they can share all of this via social media channels. </p>
<p>We (Percussion Software) did a survey recently on blogging to understand more about how companies are using blogs to support their content marketing efforts and discovered that small companies are blogging more than larger companies. We were surprised by that (given the resource and cash differences), but I think it means that blogging as a social media tactic  is easily accessible to small business leaders, and they are seeing returns on their blogging efforts. Here&#8217;s a link to the survey:  <a href="http://www.percussion.com/marketing-blog/the-paradox-of-blogging-why-arent-you-blogging" rel="nofollow">http://www.percussion.com/marketing-blog/the-paradox-of-blogging-why-arent-you-blogging</a></p>
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		<title>By: SEO content marketing roundup, week ending February 29th &#124; SEO Copywriting</title>
		<link>http://www.verticalmeasures.com/business/a-look-at-small-businesses-and-how-they-are-using-social-media/comment-page-1/#comment-116313</link>
		<dc:creator>SEO content marketing roundup, week ending February 29th &#124; SEO Copywriting</dc:creator>
		<pubDate>Wed, 29 Feb 2012 15:12:25 +0000</pubDate>
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		<description><![CDATA[[...] Ann-Marie Jancovich takes “a look at small businesses and how they are using social media” at Vertical Measures. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Ann-Marie Jancovich takes “a look at small businesses and how they are using social media” at Vertical Measures. [...]</p>
]]></content:encoded>
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		<title>By: Jeff @ Xstudios Web Design</title>
		<link>http://www.verticalmeasures.com/business/a-look-at-small-businesses-and-how-they-are-using-social-media/comment-page-1/#comment-115384</link>
		<dc:creator>Jeff @ Xstudios Web Design</dc:creator>
		<pubDate>Mon, 27 Feb 2012 19:34:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.verticalmeasures.com/?p=12696#comment-115384</guid>
		<description><![CDATA[I&#039;ve seen too many business ignore social media all together. Or worse yet, create a profile, post a couple times, then abandon it. This is worse then not creating one at all.

For the the few who are active AND respond to customer service type inquiries, we salute you.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve seen too many business ignore social media all together. Or worse yet, create a profile, post a couple times, then abandon it. This is worse then not creating one at all.</p>
<p>For the the few who are active AND respond to customer service type inquiries, we salute you.</p>
]]></content:encoded>
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	<item>
		<title>By: Ann-Marie Jancovich</title>
		<link>http://www.verticalmeasures.com/business/a-look-at-small-businesses-and-how-they-are-using-social-media/comment-page-1/#comment-114818</link>
		<dc:creator>Ann-Marie Jancovich</dc:creator>
		<pubDate>Sat, 25 Feb 2012 15:57:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.verticalmeasures.com/?p=12696#comment-114818</guid>
		<description><![CDATA[Thanks, Nick. Yes, such a perfect opportunity to stand out among competitors simply by engaging.]]></description>
		<content:encoded><![CDATA[<p>Thanks, Nick. Yes, such a perfect opportunity to stand out among competitors simply by engaging.</p>
]]></content:encoded>
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		<title>By: Ann-Marie Jancovich</title>
		<link>http://www.verticalmeasures.com/business/a-look-at-small-businesses-and-how-they-are-using-social-media/comment-page-1/#comment-114817</link>
		<dc:creator>Ann-Marie Jancovich</dc:creator>
		<pubDate>Sat, 25 Feb 2012 15:55:18 +0000</pubDate>
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		<description><![CDATA[Agreed! I will be sharing some easy tips like Google alerts, in my next post. Thanks for your comment.]]></description>
		<content:encoded><![CDATA[<p>Agreed! I will be sharing some easy tips like Google alerts, in my next post. Thanks for your comment.</p>
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