Comments on: 25 Ways to Ensure Shopping Cart Abandonment Doesn’t Happen to You

By: Winning in the Last Three...Clicks? - MENG

Winning in the Last Three...Clicks? - MENG — Wed, 19 Jun 2013 14:11:21 +0000

[...] this is about far more than the “25 ways to ensure shopping cart abandonment doesn’t happen to you” lists you can find all over the web [...]

By: Cameron Carter

Cameron Carter — Wed, 26 Oct 2011 22:00:47 +0000

Great post about the problem that is shopping cart abandonment! I recently came across this infographic for ways to avoid this trend that you may be interested in http://venpop.com/2011/how-a-wish-list-can-help-avoid-shopping-cart-abandonment-infographic/

By: Rebecca

Rebecca — Wed, 01 Sep 2010 02:40:37 +0000

This is a useful list of tips! As consumers we've all probably experienced the frustration of poor online shopping cart systems and the sorts of things that can make us abandon shopping at the last minute- so it's important to keep these principles in mind when setting up your own online shopping site. I would definitely suggest making clear the shipping costs from the start, and to remember to specify early on if you do or dont do international shipping.

By: josephadeo

josephadeo — Thu, 01 Jul 2010 21:04:29 +0000

Thanks for the note about VeriSign seals. Security does, indeed, have a significant effect on abandoned shopping carts, and studies have shown that more and more people are recognizing encryption technology now than ever before. Since you mentioned our products, I'd like to mention one in particular — the new VeriSign Trust Seal, designed for sites that don't need SSL (ie, they have a 3rd party shopping cart through Paypal or some other company), which provides the same authentication and malware scanning technology as other SSL-accompanied seals. Trust is a formidable factor in whether or not shopping carts get abandoned; security seals are an excellent way to suggest trustworthiness.