Our "Boost Your Juice" Contest is officially over, and with many entries we are well on our way to picking the top 10 (they’ll be posted on Friday, stay tuned)! We had some highs, we had some lows, but overall we feel our contest was a great success. Why?
Well, for starters we have over 2,000 references to our contest in
Google. Many contest sites picked up our listing, as well as some niche contest sites like
VidOpp.com and
TheBlackCell.com. This helped to bring in over 500 page views to the contest listing page, and hundreds of new backlinks from more than 25 different domains.
In addition, our contest was
re-tweeted many, many times! A special thanks goes out to all who tweeted and blogged about our contest, it created quite a buzz online! And those helpful folks were entered into the ‘Socialize Prize’ drawing; winners will be announced on Thursday.
A few things we will consider next time include: utilizing the term internet marketing services instead of link building. This is largely due to the fact that internet marketing services is more of a recognized term, and we likely would have received more entries had we chosen that term instead. Secondly, we would not have required a link back to our contest to be entered to win our ‘Socialize Prize’. Why? Because Matt Cutt’s said so at SMX Advanced….we’ll take his word for it.
All-in-all our contest was a success and well worth the initial investment of $5,000 in services; not only from a link building standpoint, but for overall branding efforts as well. What services and products could you offer in an enticing contest to help with link building and branding? Hopefully the successes we’ve seen with our "Boost Your Juice" contest prompt you to come up with a creative contest for your own site!
As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.
In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.
+Kaila Strong
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Tags: Boost Your Juice, Link Building
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June 16th, 2009 at 9:24 pm
Not sure if any of our subscribers submitted a video or essay to your “Boost Your Juice” sweepstakes http://www.mediafortemarketing.com/blog/2009/06/10/verticalmeasures-boost-your-juice-contest/
We threw our hat in the ring and regardless of who wins, this was a cool idea! Hope you’ll share results of your link building efforts.
Best to you, Lisa
June 16th, 2009 at 2:24 pm
Not sure if any of our subscribers submitted a video or essay to your “Boost Your Juice” sweepstakes http://www.mediafortemarketing.com/blog/2009/06/10/verticalmeasures-boost-your-juice-contest/
We threw our hat in the ring and regardless of who wins, this was a cool idea! Hope you’ll share results of your link building efforts.
Best to you, Lisa