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Content Marketing Tips: Ingredients To Beefier Content [VIDEO]

Your company’s audience wants savory content. They want something they can bite into that is of substance, and more importantly, something that will leave a lasting impression and be useful to them. Content marketing is no longer the side dish we’re incapable of consuming after stuffing ourselves with the main platter. Now, content is the main entrée, easily capable of...

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The Weekly Measure: Guest Posting, Panda 2.0 update, & the Future of Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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4 Ways to Drive Traffic to Your Site While Under a Google Penalty

It may seem like the end of the world when you get a notice in Webmaster tools about a manual link penalty, or you see the results in the rankings from an algorithmic penalty. Getting such a penalty does mean you have a lot of work to do to get back into Google’s good graces. While you’re working on...

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The Weekly Measure: Measuring Content, PPC Personas, & Social Media Lead Generation

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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