If I Google search “thought leadership,” the number one result that comes up is Denise Brosseau’s book Ready to Be A Thought Leader?. Her definition of a thought leader is:
"Thought Leaders are informed opinion leaders and the go-to people in their field of expertise."
So often thought leaders are considered to be individuals or a singular person that represents a...
The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant Articles & Improving Content Strategy
The Weekly Measure publishes the latest news in content marketing, paid search, social media, SEO and link building each week. A continually updated schedule of conferences featuring industry experts, including those from Vertical Measures is also included for the convenience of readers. Keep current on industry trends, changes and articles from thought leaders by keeping the Weekly Measure in...Read more
For those not familiar, in 2012, Google's Penguin algorithm update was launched; it worked to decrease the rankings of sites violating Google's guidelines, specifically targeting link schemes. In 2016, we see that the spammy and unnatural link acquisition tactics of the past aren't going to cut it anymore. So why are we still talking about link development and link...Read more
As of 2015, the Content Marketing Institute found that virtually every company – from the small mom and pop shop to the fortune 500 level – have invested in some form of content marketing. It is no longer a secret that in order to keep up with competition, content marketing is virtually a necessity. Unfortunately, the vast majority of...Read more
The Weekly Measure: Content Marketing Lessons from Print, Crafting Effective Link Building Outreach & the Role PageSpeed Plays in SEO
Vertical Measures’ weekly publication the Weekly Measure brings together the latest internet marketing news published by industry experts from around the web. Included in each posting is the latest from the content marketing, paid search, social media, SEO and link building fields. Also included is a regularly updated schedule of conferences featuring industry experts, including those from Vertical Measures....Read more
The Weekly Measure: The Power of Reddit, Agile Content Marketing Strategy & Penguin 4.0 Guide
Oct 21, 2016
How We Went Agile With Our Content Marketing Strategies
Oct 20, 2016
The Weekly Measure: Comparing Facebook and Instagram Ads, Shared Content Optimization & PPC Lessons from Hollywood
Oct 14, 2016
Facebook vs. Instagram Ads: Where Should You Advertise?
Oct 12, 2016