Google has been rolling out many different algorithms lately, the latest being the Hummingbird Update. Hummingbird could even be considered to be less of an algorithmic “update,” and more of a total change in how Google parses information. In last month’s Google Hangout, Arnie Kuenn interviewed two experts in search engine optimization. All three discussed what they have found so far and how to take advantage of the changes brought upon by Hummingbird as we inch closer to the new year.
It’s been publicly said by Matt Cutts that Google is no longer interested in updating PageRank, even though they did have a surprise update recently. Since Google has lost some interest in the metric, we should begin to look elsewhere for our information as well. So how are SEOs and webmasters now supposed to evaluate a website’s relevance and authority? In this video you will find some viable PageRank alternatives that contain great data, and remind us that we shouldn’t ever rely solely on one metric.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
The team here at Vertical Measures loves a good ugly holiday sweater party. So, we thought, how can we tie in our love for ugly sweaters with our industry? Our inspiration didn’t fail us, we discovered that ugly sweaters were the perfect model for creating a great blog. Check out the graphic below to learn not just about what makes an ugly holiday sweater so ugly, but how it can guide you to create a successful blog!
Moving into 2014, there are many changes afoot in our industry. From the consistent Google algorithm updates, to the shifting SEO and content landscape, we’re about to head into a very different year than the one we started in. In this hangout, I discussed the concerns that 3 leaders in the industry have heard from their clients, and hope this will help us all get a good context to step into the new year with the right foot forward.