Seach, Social & Content Marketing Blog

The Olympics’ New Social Media Tool

February 5th, 2014 • By:  • Social Media

The Olympics New Social Media Tool

In 2012, social media took control of how we experienced the summer Olympic Games. In 2014, Russia intends to do the same thing but with their own social media channel: Vkontakte. The International Olympic Committee (IOC) is relying on Vkontakte to help promote the games in Russia, bringing a new social news experience to fans. Take a look at the following datagraphic on the comparison of Vkontakte, Facebook, and Twitter to see how many people in Russia are using these networks and for how long.

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2014 Set to Be a Blowout Year for Content Marketing

February 4th, 2014 • By:  • Content Marketing

2014 Set to Be a Blow Out Year for Content Marketing

Throughout history, there has been one simple truth. It’s been there when nomads traversed the Pyrenees, when soldiers marched on the ancient roads of Rome, and when cowboys traveled to the new West and sat around the campfire. That one simple truth is everyone loves a good story.

When primitive man came back from the hunt, he didn’t communicate “nothing much happened.” Dragging home great strips of still-warm meat and questionably edible food, he held his tribe’s attention and told them of risks and beauty seen along the way.

Armies captured prisoners, showed them what they did to enemies, told detailed tales of what they had done in the past – and then released some of the captured to run and tell opposing armies what they’d heard and what they should expect.

That’s marketing.

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Top 10 Questions You Should Ask a PPC Agency Before Hiring Them

February 3rd, 2014 • By:  • PPC Advertising

Top 10 Questions You Should Ask a PPC Agency Before Hiring Them

Hiring a PPC agency can be a difficult task since, more often than not, you’re hiring one because you’re not an expert yourself. Wading through sales people and trying to understand industry specific lingo you’re not familiar with can be challenging, so we suggest focusing on finding an agency that is transparent, produces quality results, and provides excellent customer service. Here are the questions we suggest you ask to make sure you’re hiring a top quality agency.

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 31, 2014

January 31st, 2014 • By:  • Internet Marketing

The-Weekly-Measure-January-Friday-the-Thirty-First

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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Penguin Penalty Recovery: Don’t Miss This Critical Step [VIDEO]

January 29th, 2014 • By:  • Search Engine Optimization

Q & A Video
There are many factors that can cause a Google Penalty. Duplicate content, spammy links, and one of the most overlooked elements: over optimized anchor text. Mike Huber works hand in hand with our clients to help them regain their traffic and rankings after feeling the effects of the Penguin update. Watch on to hear a few simple actions you can make right away that will help you see the positive effects in the long run.

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