This week’s latest content marketing, paid search, social media, search engine optimization and link building industry news is brought to you by the Weekly Measure. Each week, we provide the run down of the latest trends and updates within these industries as well as a list of upcoming conferences. Continue with the Weekly Measure to stay on top of...Read more
According to Facebook, more than 900 million people are active on the platform every day. This presents a tremendous opportunity as a business to get your content and/or products in front of an audience. Of course, how you do that, and who you present your message to are extremely important factors.
Luckily for you, Facebook has a wide...
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
The latest in internet marketing news comes to you every Friday in the form of our newsletter, the Weekly Measure. Each week we offer up a collection of articles relating to content marketing, paid search, social media, search engine optimization and link building. Also provided is a continually updated schedule of internet marketing conferences. Keep current with each publication...Read more
We’ve all heard the content marketing excuses. “We don’t want to invest in content marketing.” Or “our team is too busy to create content.” While there may be some truth to the excuses, adding a project manager to your content marketing efforts can solve a lot of these challenges.
Why, you may ask? In short, project managers have a way...
The short answer to the question of hard versus soft goals in content marketing is: Do both.
Hard goals, also known as measurable objectives, help get everyone in your organization on the same page because they explain what “done” looks like.
Soft goals, on the other hand, help you understand your customers’ needs so you can offer products and services that...
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