In case you haven’t heard, Google is in the process of releasing several new features in the coming months to help you take your AdWords account performance to the next level. During their Performance Summit in May, the company announced a slew of exciting new updates, including everything from expanded text ads to the ability to make bid modifications...Read more
The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing Channels & Creating Content People Want to See
Vertical Measures highlights the latest in internet marketing news and trends at the end of every week with the Weekly Measure. We cover the latest on content marketing, paid search, social media, search engine optimization and link building to keep readers up to date on what concepts to focus on. We also provide a constantly updated list of conferences...Read more
It doesn’t matter how cool you think your products are, or what you believe people should read about… if your audience isn’t actively searching for that type of content, you’re already losing the content marketing game.
Most of the time, success in content marketing has nothing to do with your writing skills, or how many longtail keyword phrases you can...
The Weekly Measure: Optimizing Content for SEO, PPC Automation & How to Take Advantage of Pokémon GO’s Marketing Potential
The Weekly Measure offers up internet marketing news gathered from around the world on the topics of content marketing, paid search, social media, search engine optimization and link building. We also list a schedule of upcoming industry conferences featuring industry experts, including some from Vertical Measures. Check back with the Weekly Measure to keep updated on the going ons...Read more
Optimization involves a number of considerations and techniques. Some are ‘proven’ basics that will enhance rankings and there are some newer aspects to consider. I’ll break these down into 2 areas:
- SEO Fundamentals
- The NEW SEO
The fundamentals are just that. They are the techniques that we know work and should be baked into your content marketing system. They are steps in...Read more
5 KPIs All Content Marketers Should Know
Dec 07, 2016
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking
Dec 02, 2016
How Much Should I Spend on Content Marketing in 2017?
Nov 29, 2016
The Weekly Measure: Editorial Calendar Prioritization, Facebook Cracks Down on Fake News & the Art of Outreach for Link Development
Nov 18, 2016