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The Why and How of Repurposing Your Content [VIDEO]

We all retain and gather information in different ways. Some of us respond better to pictures than with words. Some like interaction and creating a dialogue with another person. Some of us even get lost in pages and pages of a good story. If you have an interesting content piece, why not repurpose that content to reach an even...

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Rewrite the Rule Book for Content Marketing

I just returned from a conference in Las Vegas where I saw Gary Vaynerchuk speak to a massive group about new ways to reach customers with marketing. He noted that the number one thing that connects all of us today is we’re all battling for someone’s attention. But in doing so, many marketers are missing the boat. Vaynerchuk said...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 25, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Content Marketing SEO: the Good, the Bad & the Ethics

This is a guest post from Pawan Deshpande, founder and CEO of Curata, a content curation software. As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of perspectives on...

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