In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house.
The results reflect the rise of content marketing as a primary strategy for businesses. But for a small business, with limited staff, marketing budget and unique business considerations, how do these results translate? Let’s take a look at the top challenges identified in the survey, and see how smaller business can address them.
We love great infographics here at Vertical Measures. We regularly create interesting infographics and datagraphics as part of our own content marketing strategy, in addition to producing them for our clients. However, in our industry, we’ve noticed that the distinction of a ‘great’ infographic isn’t always achieved. Sometimes we come across one that misses the mark, either due to poor research or lack of creative design. I sat down with two industry experts on the topic, Brian Wallace and Matt Siltala, to get clear on what makes one infographic more successful than another. They shared their insight with me based on their experience, and dropped quite a few gems in this month’s Google Hangout series.
Art Enke has recently been hired as the Director of SEO Services here at Vertical Measures and we are happy to have him! While he’s only been here for a few weeks, he’s certainly taught us all a thing or two since he’s joined us. In this post, I put together a list of questions for Art to give us all a better idea of his background in the SEO world and his role here at VM.
There are many factors that can affect a webpages ranking in the Search Engine Results Page (SERP). In this. video Ben Holland discusses the on-site (on-page) and off-site (off-page) factors that can be optimized to help improve rankings.
A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of these graphics is now being governed by the 20% text rule, turning an art into a science and forcing designers to steer dangerously close to stifling their own creativity. The Little Graphic that Could is facing a steep uphill climb.