There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and average position.
The metrics you should pay attention to really depend on your end goal. If your goal is to...
Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create or maintain an executive position for content marketing strategy in their organization, according to data from Curata. Yet more...Read more
The latest content marketing, paid search, social media, search engine optimization and link building news are the continued focus of The Weekly Measure. Also included at the end of every post a list of internet marketing conferences headlined by industry experts, including those from Vertical Measures, for those interested in further education. Stay with us each week as we...Read more
According to Wikipedia, the first emoji was used by Scott Fahlman in 1982 for the express purpose of relaying emotion. We sure have come along way, huh?
Emojis have become an essential part of our culture and their own form of communication. Whether you’re adding a :) to your Facebook post because baseball is finally back, or a sad face...
The Weekly Measure is back yet again to keep our readers current on the latest news, trends and updates in content marketing, paid search, social media, search engine optimization and link building. We’ve also included a list of internet marketing conferences headlined by industry experts for those interested in further education. Join the Weekly Measure again next week as...Read more
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