The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers while, all too often, landing page relevance is disregarded altogether.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Search engine rankings are influenced by a number of elements, from optimized headers and images to content quality and back links. But one factor that is often overlooked by website owners is page load speed. Since 2010, Google has been using the speed at which your content pages load as a rankings factor. Page load speed also affects other metrics like bounce rate and conversions. If your page takes too long to load, who is going to stick around to read an article or make a purchase? Most people will bounce before they even get to check out your content.
I’m a firm believer that a link building strategy can be developed for every industry. The luxury travel industry is no different. Sure, it’s not as easy as some… Mass marketing doesn’t work in the luxury market. Niche marketing is key, and understanding your demographic to hone in on the right opportunities is a must.
Link building is an essential part of online marketing. Not only can links improve your SEO, they can drive traffic and conversions as well. I try not to think about link building for the sole purpose of helping keyword rankings. I ask myself the question Eric Ward often does, “if Google didn’t exist would I still want this link?” The following 12 tactics when done with skill, tenacity and vigor can create great links that even without search engines your luxury travel business would still want.
Simply put, a landing page is the page of a website that a person first lands on after clicking an offsite link. When built effectively, landing pages are highly targeted pages aimed at converting a specific group of site visitors into customers.