So, why is conversion tracking beneficial to you? You should set up this tool for many reasons. The insight that you can gather from conversion data will help you make educated, researched decisions about your approaches to online advertising. Most importantly, it will help you optimize the keywords that trigger the highest responses.
For example, let’s say you own a company that sells purses and accessories. You are looking over the details of your AdWords campaign, and you can see how many clicks you have received but you want access to a more in-depth breakdown that tells you which of your selected keywords are converting into the most sales. Through basic conversion tracking you find that the keyword “Discount Handbags” has a 300% return on investment. Knowing this, you can now optimize your campaign by adjusting your bidding and adding similar keywords that are likely to draw the same high responses. In addition, by taking advantage of customized conversion tracking, you can also choose to report the dollar amount of each sale to determine the total value generated by each keyword in comparison to the total cost of the keyword. This will help you determine the best keywords in which to invest your advertising dollars. Using these conversion tracking tools can guide you in the direction of increasing the overall ROI of your AdWords Campaigns.
To set up conversion tracking on your AdWords account, you will need to obtain snippets of code to add to your conversion confirmation pages. To get started, go to your “Reporting and Tools” tab in AdWords and click “Conversions”, near the top. Click the “New Conversion” button, then name the conversion and select the category, or tracking purpose, you wish to associate with this entry. After you click “Save & Continue” you will be redirected to the Code tab to begin setting up the conversion code snippet settings. Follow the remaining instructions from Google as they guide you through your new conversion tracking settings. An advertiser ID will automatically be issued upon activation of conversion tracking. Google will use this to track your account in a transparent manner. If you wish, you may also opt to set up a visible Google Site Stats text block on your page that registers tracked conversions and allows you to view them there.
You should take advantage of this valuable tracking tool, as it is guaranteed to help you make better investment choices in AdWords. Knowing the results of each separate keyword sets you up for success and gives you the means to establish profitable campaigns now and in the future.
Answer sites might just be the perfect marriage of social media and search. The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.
Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.
Cindy King of Social Media Examiner put together a great list of the 13 Hot Marketing Tips from the Top Pros. We decided to share it with our readers, too. Enjoy!
Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. We spoke with top marketing book authors and Facebook brand managers.
Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.
The adCenter team is predicting that these improvements will help foster the alliance between Microsoft and Yahoo search, by eliminating some of the problems that have come up repeatedly in the past. Poor RPS has been cited as an obstacle for the introduction of an international platform for the combined Microsoft and Yahoo paid-search alliance network. In order to reach potential at a global level, the adCenter team recognizes that they will have to take measures to ensure that RPS is greatly improved, and that users are getting the most out of their service.
David Pann, adCenter’s general manager, has a few opinions on how to improve the service, and develop features that make it more accessible and efficient for searches. In a recent interview, Pann stated that adCenter needs to find a way for advertisers to work more quickly and efficiently, enabling them to do in 15 minutes what they would normally do on Google in 45 minutes. His goal is to create a more streamlined center of business, so that the work flow process is more clean, and manageable.
Pann has announced that starting now, he aims to make the sign-up process more available for small advertisers, he wants to provide advertisers with improved targeting capabilities, and plans to introduce better reporting potentials. Pann says that between now and October users can expect to see the inception of these new features, including a fresh user interface, new reporting tools and revised targeting measures. Refinements have already been made to adCenter’s core algorithms to improve matching.
At the beginning of August, adCenter instituted upgrades to their keyword match system, including broad and phrase-match type features. AdCenter plans to stay true to its exact match and negative match keywords, but now users have access to much more vast and all-encompassing keyword match structure. The engineering team at adCenter was able to reconstruct these two match types by incorporating Bing’s algorithmic technology to adCenter’s already existing keyword structure. All of these new installments will be used to help increase RPS for advertisers.
Around February, Microsoft chose to move some of their Bing engineers onto the adCenter team to begin working on matching technology. Although the teams are based in the same unit, they continue to work as separate engineering teams. They continue to work toward sharing that technology to get the most out of their expertise.
Based on the new improvements with the broad and phrase-match selections, users who choose to opt-in to this format should see their quality scores begin to rise, as well as experience an increased number of conversions. This new keyword plan has been established to help consumers be matched with the most relevant queries every time they run a search. Once those key points are achieved, only time will tell how these installments are received by users. The global potential will begin to be seen when adCenter is rolled out in India within the next couple of months. Other markets are expected to follow quickly behind in 2012.
There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it’s important to understand in social media that it’s about more. Social capital’s worth is multifaceted. From reputation and brand recognition, to increased levels of trust and customer satisfaction, social media can provide your business with benefits that aren’t easily quantifiable. That being said, there are still a few methods you can utilize to help you decide whether or not your investment in Facebook marketing is worth the investment spent in time and money.