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Content Creation: Why You Should Stop Thinking Customer First

Thinking customer first creates a barrier when conceptualizing ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in need of a particular...

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Part I Compelling Content: Will You Survive the New Google Era?

Do you publish content, maintain a blog or update your website regularly with new content? If you do, then congratulations…based on today’s online standards, you’re a publisher. As a content publisher you may have started to feel the effects of what weak content can do based on the recent Penguin Google algorithm updates. Today, “okay” content won’t cut it plain and...

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