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The Worlds of Viral Video

The term “viral video” comes with a certain preconceived definition for most of us: they are funny, quirky videos that spread across the Internet at a lightning fast pace. However, viral videos have evolved from their comedic beginnings to include a broad range of elements: poignant storytelling, the recording of current events otherwise not broadcasted, and brand launching capabilities....

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Target Social Media Content by Using Social Technographics

Social media has permeated the mainstream media and the general public at large. No longer is Twitter just for the early adopters, it’s now open to their mothers, brothers and even their second cousins twice removed. Millions are posting on Facebook, saving recipes on Pinterest, and engaging with a wide variety of other niche social platforms. But this doesn’t...

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