Seach, Social & Content Marketing Blog

Pinterest Marketing Ideas for 24 Industries and Professions

May 8th, 2012 • By:  • Social Media

Pinterest Marketing Ideas for 24 Industries and Professions
Drawing the attention of millions, virtual pinboard-styled social photo sharing website Pinterest is all the rage these days. From the comfort of your own home you’re able to pin awesome internet finds and share them with your friends. The site receives a whopping 11-16 million unique visitors a month, who are primarily women (80%) and users are between the ages of 25 and 54 (80%) according to Google Ad Planner.

As internet marketers we seize the moment when new trends and sites emerge. We flock to where people are and in this case it’s a site that caters to the purse strings of American households. A recent Infographic by shows on average 83 to 87 percent of consumer purchases are decided on by women and women generate 58 percent of e-commerce dollars.

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The Top Reasons to Attend Conversion Conference Chicago 2012 [VIDEO]

May 3rd, 2012 • By:  • Conversion Optimization

Tim Ash Conversion Con Interview with Arnie Kuenn
Arnie Kuenn interviews Tim Ash, Founder and President of Site Tuners!

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Does Google Local Search Like Separate Pages for Each City? [VIDEO]

May 2nd, 2012 • By:  • Local Search

Q & A Video

Mike Huber answers: “Does Google local search like separate pages for each city?”

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New Phrase and Exact Keyword Matching in AdWords

May 1st, 2012 • By:  • PPC Advertising
When you are putting together your ad campaigns, you want to know that you are snagging as many potential customers as possible. The last thing you want to be worrying about is damage control. Unfortunately, for many PPC advertisers this was inevitable. Because of the way that exact and phrase matching formulas were created, something as small as a misspelled word could keep your ad from showing up when users submitted related search queries. Lucky for you, that’s all about to change because the scope of exact and phrase match related queries in AdWords is about to expand drastically.
Starting in the middle of May, Google has announced that they are releasing a revamped version of their exact and phrase match tools. This upgrade will ensure that your ad will be displayed to relevant customers, even if they slip up and confuse a word or search on a variant. In addition to misspellings, the new formula will work to include other variants of your keywords or phrases including by not limited to acronyms, plural and singular forms, accents, abbreviations and even “stemmings.”
Stemmings refer to base words which can take on a variety of other meanings. For example “Gardening” is a stemming of “Garden.” You can see why it’s so crucial that these words are also being included within the phrase and exact match universe. With the new upgrade, you won’t have to worry about potentially missing out on eager audiences whose phrasing of a search was slightly different from your keyword.
Previously, exact and phrase match options made for more limited returns on search queries. For example if someone triggered your ad on a Phrase match: “keyword” then your ad would have only appeared because it was the in the exact word order. If they searched for “Pizza Delivery” only ads with the words “Pizza Delivery” in that order and spelling would appear. With the new changes, ads will return on searches such as “Fast Piza Delivery” or “Pizza Delivering Now.” Similarly, before with Exact matches, your ad would only appear if the search query matched the keyword exactly and excluded any other words in the search term. Now when someone searches for [Pizza Deliveries] or [Piza Delivery] this will still be considered an exact match on [Pizza Delivery].
These changes will be put into effect automatically, but you can deactivate this new feature should you choose to restrict the exact and phrase match options to exclude variants. When you are modifying a campaign under the “Settings” tab in AdWords, simply click the “Keyword Matching Options” link located inside the “Exact and Phrase Match” section. You’ll want to click the box labeled, “Do not include close variants.” The keyword matching options are located within the “Advanced Settings” section.
Because of the changes, you will also see some differences in the related search terms reports. For example, the “Match type” column will now designate whether the type of search term match was exact or if it was a close variant of your set keywords. You can also segment this data in an attempt to try to get a deeper understand of how your keywords, and their variants, are performing.
One other important thing to know – your exact keyword is used exclusively to calculate your Quality Score and first page bid estimates. Close variants are not included in the determining factor of this number.

How Does the Google Search Engine Actually Work?

May 1st, 2012 • By:  • Search Engine Optimization

How does Google search engine work?

When we give presentations to different business groups we are often asked how Google works, and of course how you can optimize for it.  This video came out about a week ago and many websites have already shared it, as it is one of the first times we have heard such an explanation from Google itself (well actually Matt Cutts of Google, but you know what we mean).

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