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How to Use Demographics Targeting For Better Results on Google

Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to ensure that you are...

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Prepping Your Backlink Profile for 2013

Many people have seen their websites’ rankings drop recently and are wondering why. There could be many causes for this, including: Over-optimized web pages Duplicate content Copyright violations Too many ads Poor or spammy internal linking Weak or suspicious backlink profiles While it is important to improve all of these issues as soon as possible, I will dive into...

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Microsoft adCenter Is Now Bing Ads

With Microsoft’s updates to adCenter come not only advanced features and improved navigation, but also a shiny new name – meet “Bing Ads”. It’s no secret that Microsoft has been working diligently to improve their web interface and functionality by making it easier to manage multiple accounts at once, introducing new ad rotation capabilities and releasing a series of...

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