Our Blog

Microsoft adCenter Is Now Bing Ads

With Microsoft’s updates to adCenter come not only advanced features and improved navigation, but also a shiny new name – meet “Bing Ads”. It’s no secret that Microsoft has been working diligently to improve their web interface and functionality by making it easier to manage multiple accounts at once, introducing new ad rotation capabilities and releasing a series of...

Read more

How To Use ‘Expected CTR’ to Improve Quality Scores

When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score. If your keywords have low quality scores, your ads aren’t going to perform as well as...

Read more

Proactive Elements of Content Planning and Distribution

If you are a business owner, marketer, or blog manager, it’s normal not to think of yourself as a publisher even though you are producing content on a regular basis. However, considering yourself as a publisher who has long term strategies, plans, and tactics is the first step toward becoming a proactive content distributor!

Read more