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Privacy vs. Targeting in Search

  Your potential customers should know by now that you’re keeping tabs on them. After all, it’s no secret that if you’re on a computer or other device with smart technology, your activity is being tracked. That said, most people may not be aware of exactly what details are being tracked. As the line between specialized targeting and breach...

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The Anatomy of a Solid Content Marketing Strategy

Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads to their sites at...

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Copyright Infringement Can Now Affect Your Ranking on Google

It is common knowledge that you should do your research before positing material to your site that may be copyrighted. When you post information that could potentially infringe on copyrights, or allow other users to do so, you risk being reprimanded or even facing legal consequences. Now Google is giving you even more reasons to be extra cautious when...

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