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The Anatomy of a Solid Content Marketing Strategy

Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads to their sites at...

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Copyright Infringement Can Now Affect Your Ranking on Google

It is common knowledge that you should do your research before positing material to your site that may be copyrighted. When you post information that could potentially infringe on copyrights, or allow other users to do so, you risk being reprimanded or even facing legal consequences. Now Google is giving you even more reasons to be extra cautious when...

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Why a Content Calendar will be Critical in 2013

I’m sure you’ve heard that 2013 will be the year of content. If you haven’t, it’s time to jump on the bandwagon! Creating amazing content is becoming increasingly important to improve the authority and appeal of your website. Google’s algorithm updates, Panda and Penguin, are making it harder to maintain or improve your search engine rankings without great content....

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