Before we get started, I think we need to go through the now-cliché “email still matters” spiel because for some reason, a lot of people are convinced that email is dead. Well, it isn’t. According to the 2015 National Client Email Report, “The average ROI of £38 (Translates to nearly $50) confirms email marketing’s reputation as a trusted marketing...Read more
The Weekly Measure offers up a compilation of internet marketing news every Friday. Topics covered include content marketing, paid search, social media, search engine optimization and link building. We are always on the lookout for the latest articles, videos, blog posts and other industry related content. Make the Weekly Measure your one stop news source as we continue to...Read more
There are a lot of “behind the scenes” efforts in this day and age of digital marketing—search engine optimization, promotion, conversion—but without quality content your efforts to drive traffic and generate leads will come up short. Coming up with content topic ideas can seem daunting, but in reality it’s easy to generate hundreds of possible topics in a day...Read more
The Weekly Measure: Excel Tips for SEO, LEGO’s Social Content Strategy & Obtaining Authoritative Links
Once again the Weekly Measure is back to relay the latest in content marketing, paid search, social media, search engine optimization and link building news. As always, we include a list of industry conferences to help our readers take their education to the next level. Continue with the Weekly Measure every week as we spotlight changes, developments and advancements...Read more
If you’re like the majority of SEO professionals, day-to day processes involve dealing with many of the same data sets for a variety of projects. We develop a certain familiarity with raw data from our favorite and most frequently used SEO tools.
Among this common data, you’ll find exports from Screaming Frog, SEMRush, Google Search Console, and many other sources....
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking
Dec 02, 2016
How Much Should I Spend on Content Marketing in 2017?
Nov 29, 2016
The Weekly Measure: Editorial Calendar Prioritization, Facebook Cracks Down on Fake News & the Art of Outreach for Link Development
Nov 18, 2016
Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]
Nov 16, 2016