Curation is the practice of sharing content published on other websites. It’s an effective way to produce new content, take part in larger conversations relevant to your audience, promote like-minded ideas that reinforce your brand, or even piggyback on the innovative concepts of others.
A couple words about what content curation isn’t. Content curation is not plagiarism, which...
The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation
The Weekly Measure provides a rundown of the latest content marketing, paid search, social media, search engine optimization and link building news brought together from various news sources across the web. Also highlighted each week are upcoming internet marketing conferences featuring industry experts, including those from Vertical Measures, for those interested in taking further steps in continuing their internet...Read more
There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and average position.
The metrics you should pay attention to really depend on your end goal. If your goal is to...
Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create or maintain an executive position for content marketing strategy in their organization, according to data from Curata. Yet more...Read more
The latest content marketing, paid search, social media, search engine optimization and link building news are the continued focus of The Weekly Measure. Also included at the end of every post a list of internet marketing conferences headlined by industry experts, including those from Vertical Measures, for those interested in further education. Stay with us each week as we...Read more
The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand Integrity on Social Media & Upcoming AdWords Features to Watch For
Jul 29, 2016
5 New AdWords Features to Look Out for In the Coming Months
Jul 26, 2016
The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing Channels & Creating Content People Want to See
Jul 22, 2016
How to Create Awesome Content People Actually Want
Jul 19, 2016