Over the past several months, our team here at Vertical Measures has partnered with SEOMoz to perform some extensive research using their vast data resources to determine exactly what content performs best with the search engines. We had no idea what to expect, or if we would discover any conclusive correlations, but we think you will find these results rather interesting. We broke the news last week on SEOMoz and are now posting that video below. I want to thank Rand for allowing me the honor of presenting these findings via Whiteboard Friday. Watch the video (or read the transcript) below as I reveal the results. A full whitepaper, detailing all of the research and our recommendations will soon follow.
The country is all abuzz with news and updates about the Final Four, our favorite tournament of the year. We’ve all heard the exciting stories about players, comeback teams, and winning shots made at the final buzzer. But, there is an unheralded champion that is being overlooked amidst all the frenzy. That’s right; we’re talking about the Final Four floor. Often taken for granted but always present, this is the foundation and visual impression of March Madness. You may ask, how did the floor come to be? Take a look at this special infographic design to see the floor’s journey from forest to Final.
You’ve likely used terms on search engines that you thought should produce the information you’re looking for, only to be disappointed that the sites that show up couldn’t be farther from what you’re looking for. The principles of the semantic web movement can help search engines and end users find what they’re looking for a bit better by converting the web into a more structured format. Currently, the web is made up of unstructured and semi-structured documents. Problems occur when users try to find the information they’re looking for, because search engines attempting to help have a hard time understanding content on the web.
As SEOs, it’s important to understand the core principles of the semantic web and make changes to the structure of your site for this “utopic vision” of a better web experience. In addition, a proper understanding helps with all aspects of SEO best practices. Understanding how a search engine crawls and indexes your pages and what semantic content looks like will aid in the technical aspects of SEO. In this post, you’ll find 40+ resources to help you understand more about the semantic web.
Who says Pinterest is just for women? Well, a lot of people do in fact, seeing as 82% of Pinterest users are women. But we got to thinking; what about that other 18%? With over 40 million users (and that number growing every day), to disregard the male population isn’t helping brands hoping to tap into the large (and often under-targeted) demographic on one of the top referrer sites on the internet. With that conclusion made, now what? Men interact differently with Pinterest than women do, so if you are a brand active on Pinterest, there are many things to consider. In order to become an authority and resource on Pinterest for men, we’ve created this video to help you on your journey.
This is a special guest post from writer Antoine Bonicalzi, founder of The Content Production Line.
There’s no doubt that content marketing is the way to go online. You produce high-quality, educative, relevant and interesting content, you find a way to distribute it and good things happen.
Your content is what allows you to grow an audience and to position yourself as an expert in the eyes of this audience. Your content is what you share on social media and it helps your site rank in the search engines.
You may even sell some of that content as part of online courses or membership sites.
At the moment, you may be looking to create:
You may even need all of the above. In an ideal world, you would create multimedia content on a regular basis.