You want to knock out your customers, right? (Metaphorically-speaking.) If so, your goal should mirror the goal of a prize fighter: To score points by delivering effective combinations with pugilistic precision and speed.
Know that today consumers do their homework. According to the 2014 State of B2B Procurement study from the Acquity Group, 94 percent of B2B customers and 81...
The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.Read more
One of the most important steps in a local SEO strategy is to claim, verify and optimize your Google My Business listing. The process is fairly straightforward, and you can get started by going to Google.com/business. However, you may discover that the listing was already verified by someone else.Read more
If you have been properly optimizing your pay-per-click (PPC) campaigns, or have an agency doing it for you , you should be generating leads. After all, that is why you are advertising…right? What most advertisers (and agencies) forget about is optimizing after the phone call or form submission.
What if lead quality is poor?
What if you...
The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority and Page Authority, & Using Content to Build Thought Leadership
Every Friday, the Weekly Measure delivers the latest in internet marketing news from around the web. The Measure gathers changes, updates, and trends in content marketing, paid search, social media, search engine optimization, and link building. A continually updated schedule of conferences featuring industry experts, including those from Vertical Measures, is also included at the end of every post....Read more
The Weekly Measure: Penguin 4.0, Creating Linkable Content and Driving ROI with Facebook Ads
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