Seach, Social & Content Marketing Blog

The Weekly Measure: Top Internet Marketing News, Tools, & Events-February 21, 2014

February 21st, 2014 • By:  • Internet Marketing

The-Weekly-Measure-January-Friday-the-Twenty-First
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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How Long Should Your YouTube Videos Be?

February 19th, 2014 • By:  • Video Marketing

How Long Should Your YouTube Videos Be?

The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video.

Video is a great opportunity to visually connect with and entertain our viewers by showing them the personalities behind a business. It’s also a chance to develop an industry voice online. Shaping your videos into snackable sizes is not necessarily the only option you have for retaining attention with your content though. With the use of specific metrics in your Youtube account, you can find all the information you need to cater to your audience’s needs by answering the question: “How long should your YouTube videos be?”

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Link Pruning Best Practices to Help Recover from a Google Penalty

February 18th, 2014 • By:  • Search Engine Optimization

Link-Pruning-Best-Practices-to-Help-Recover-from-a-Google-Penalty

If you’re a webmaster today, you might have received a Google Penalty on your site. If you’re an SEO/Marketing/Internet-Anything Agency, you’ve probably seen a client or two with a penalty by now. So what’s a webmaster to do? First of all – don’t panic. There is a process to follow and steps to take care to do well. Most importantly, it’s all about being methodical in your link pruning process to assess if a site is worthy of your link or not. More often than not, bad or spammy sites with your link on it are a big contributing factor to your Google Penalty recovery. Here are some steps to help you decide which links you keep and which links you should take immediate action to remove.

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Maximize Your Click Through Rate: Tips on Writing Killer Ad Copy

February 17th, 2014 • By:  • PPC Advertising

Maximize Click Through Rate: Tips on Writing Killer Ad Copy

Your ad is the first impression your organization makes on each individual searcher. It’s also the strongest tool you have in your PPC Management Toolbox that will directly influence your ad’s click through rate (CTR). Ad copy is the “face” to your organization, and it is instrumental to ensure that the first impression searchers are presented with is compelling and created with the intent to drive clicks to your site.

There are two main components of PPC ad copy: the ad headline and ad text. Think of your ad as a team that works together as one cohesive unit towards the same ultimate goal. If one part is not optimized to reach your CTR goals, then the other parts aren’t going to be as impactful either. You’ll then experience a domino effect on your ad effectiveness. If you don’t have a strong headline, your ad text won’t be as likely to be read by the searcher and will be less effective; therefore it won’t drive the amount of clicks you may have ideally wanted. Conversely, with a strong headline, your ad text is then more likely to be read; therefore being more impactful, driving more traffic to your site.

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-February 14, 2014

February 14th, 2014 • By:  • Internet Marketing

The-Weekly-Measure-January-Friday-the-Fourteenth

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »