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The “I Hate Writing” Guide To Content Creation

For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so appealing. The reluctance to...

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Bing Ads Advanced Location Targeting

When it comes to PPC advertising, displaying highly relevant ads to potential customers is key. It’s not just the messaging that matters – demographic factors play can also play an integral part of defining and securing your audience. Geographic location is probably one of the first things that define a potential customer, so obviously it’s important to build your...

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Content Marketing Ideas for Apartment Communities

Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a little content idea generation...

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