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Facebook Fan Page Complaints, Realities and Solutions

For the past couple of months, I have read complaint after complaint in articles, and on my Facebook newsfeed, about certain seemingly disfavored features that Facebook has implemented. I have found that the complaints are usually made when the individual person or brand doesn’t fully understand the feature. Although I have my reservations with certain Facebook features myself, I’m...

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Optimizing Adwords “Head” and “Tail” Accounts

You’ve been told to work on “optimizing your accounts in AdWords”. You understand the concept that carefully optimized ads result in better click through rates, higher volumes of traffic and ultimately better ROI. That’s all well and good, but how do you know where to start? The task of optimization is a detailed and tedious one that has stumped...

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Accelerate your Content Marketing at the Search Marketing Expo

As 2013 inches closer and closer, we find ourselves reminding our customers, fans, and colleagues about one thing: Content is King online. If you’re in the planning stages for your next year’s marketing strategy and still feel relatively unsure of what the term “content marketing” is, it’s now time to get clear and think about integrating content into your...

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