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Top Social Media Misfires Companies Make

Would it surprise you to learn that social media has put your customers in the driver’s seat? Perhaps the better-suited question to ask, is are you actually leveraging this fact? With the unlimited availability to access information about brands, customers are directly contributing to how your company is perceived through their tweets, posts, likes and shares. Companies must be...

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Getting Familiar with “Adwords for Video”

If you’ve been searching for a new and exciting way to maximize your audience reach, you should consider implementing YouTube videos as part of your AdWords campaigns. Synergy is king right now, and what better way to increase customer traffic than by promoting across varied platforms. Even better, Google is allowing people to try “Google AdWords for Video” for...

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Win a Free Pass to the Online Marketing Summit Workshop

Vertical Measures is giving away five passes to the Online Marketing Summit Workshop in Silicon Valley on October 22nd as a thank you to our Twitter followers. Each pass is valued at $995.00 each. The workshop will be a full day, covering a range of digital marketing topics such as content marketing, social media, measurement, audience acquisition, SEO &...

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Adwords Updates: Ad Rotation Settings and Impression Share Date

It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations.  I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature back. This is not...

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