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Optimizing Adwords “Head” and “Tail” Accounts

You’ve been told to work on “optimizing your accounts in AdWords”. You understand the concept that carefully optimized ads result in better click through rates, higher volumes of traffic and ultimately better ROI. That’s all well and good, but how do you know where to start? The task of optimization is a detailed and tedious one that has stumped...

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Accelerate your Content Marketing at the Search Marketing Expo

As 2013 inches closer and closer, we find ourselves reminding our customers, fans, and colleagues about one thing: Content is King online. If you’re in the planning stages for your next year’s marketing strategy and still feel relatively unsure of what the term “content marketing” is, it’s now time to get clear and think about integrating content into your...

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Are You Taking Advantage of Google Analytics Data in Adwords?

Google Analytics is a tool that many rely on when crafting online marketing strategies. Analytics offers helpful metrics that can give you better insight into how users are visiting your site, clicking your links and interacting with your site once they are there. Did you know that you can now apply some of those Google Analytics metrics directly into...

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