Seach, Social & Content Marketing Blog

What Is Social Media Optimization? [VIDEO]

August 1st, 2012 • By:  • Social Media

Q & A Video

Kaila Strong answers: “What is Social Media Optimization?”

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Search Ads on Facebook?

July 31st, 2012 • By:  • PPC Advertising


Facebook has always been one to open doors for businesses looking to gain general awareness. This time Facebook is making it easier than ever for companies to drive traffic to their fan pages and special offers within the social networking platform. Last week, Facebook began early testing of their new sponsored ads which users can access from the typeahead search bar at the top of the screen.
You already know that Facebook sells special targeted CPC and CPM ad space via sponsored ads that appear on the right hand side of the page. Now there will be additional ways for advertisers to drive traffic by opting to advertise in the typeahead space at the top of the page. Using the same search box that users use to find their friends, they can also search for specific business-related entities. For example, if a user is searching for the game “You Don’t Know Jack”, sponsored ads for other similar online games may now appear. If a user is searching for the name of a grocery store that offers healthy organic options, it’s likely that a sponsored ad for “Whole Food” or “Trader Joe’s” might appear as well. You should be using this as an opportunity to redirect targeted users to your widgets, special offer sites and more, all located within the Facebook walls.
The results for these kinds of searches will only appear in the typeahead space. You will not see additional display ads elsewhere on the page. Also, the ads can only redirect users to other pages within the Facebook site, so this is fairly self-contained. Ads are not based on keywords. Instead, ads can be targeted by using names of similar businesses and games through things like pages, apps, places and events. The best part for advertisers is that the other entity does not have to provide permission around that, so it’s all fair game.
In addition to targeting around the business names, you also have the option to utilize Facebook’s other targeted search criteria such as age, geo and various demographic options. This means that you could potentially reach out to only 25-34 year old women in New York City who are searching for organic grocery options. If they click on the “Whole Foods” ad mentioned above, hypothetically, they could be taken to a widget where they can sign up for the email newsletter, and the conversion process has begun. This specialized method targeting can benefit you and your business significantly because you can now fulfill immediate needs of a potential customer through social networking.
This is a huge development for Facebook because it is creating new appeal for direct marketers who have online sales posts, or want to send users to a new widget or offer. This generates a sense of urgency that Facebook was not able to offer previously with their passive display ad techniques. This makes it a very specific kind of search method that taps into the user’s sight when they’re actually in need of something, which is a new type of advertising for Facebook. Facebook has created its own unique platform for reaching potential customers, which could revolutionize the CPC realm as we know it.
Facebook has confirmed that these are just the early steps of testing, so only time will tell how they plan to proceed with this new type of search advertising. Feedback from users and advertisers will ultimately form the fate of this unique advertising venture. Regardless of the turnout, It is important to recognize the unique aspects that this type of CPC advertising has to offer, and I suspect that this development will be giving the other search giants a run for their money, in the most literal sense.

Facebook Promoted Posts and Other Recent Updates of 2012

July 31st, 2012 • By:  • Social Media

facebook promoted posts recent updates 2012

Facebook can be an efficacious marketing tool for businesses if the brand managers controlling the pages are able to use it effectively. To do this, they must have a clear understanding of the platform’s functionality and how it’s evolving. Earlier this year when brand pages were switched to Facebook timeline, we provided you with 15 tips to bring you up to speed. Since then, Facebook has had many more significant updates and seems to be more focused on business pages than ever before. In today’s post you will learn what those updates were, and how to use them to your advantage.

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Joe Pulizzi Discusses Content Marketing World 2012

July 26th, 2012 • By:  • Content Marketing

Content Marketing World 2012

Joe Pulizzi, the “godfather of content marketing” will kick off his 2nd Content Marketing World event in Columbus Ohio, September 4-6, 2012. Joe discusses how the recent Panda & Penguin updates from Google have finally told everyone it’s all about the content. No gimmicks, just great content. He ends with a few top reasons to attend CMW this year.

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Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO? [VIDEO]

July 25th, 2012 • By:  • Content Strategy

Q & A Video

Brynna Bauldauf answers: “Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO?”

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