Panda Is Out and Sloth Is In – Google Makes More Panda Updates
It is pretty obvious that Google loves to shake things up. Last year they introduced Panda, which caused quite a controversy for many people. Google sought to get rid of lower quality sites from its results pages, and trust us, they did. Now that’s it’s over a year later, Google is looking to change things again, but this time, it’s focusing on a different type of animal.
Google’s latest update, Google Sloth, is going to have a major impact on websites through a variety of factors. This update is named after another engineer at the search company, Reginald Sloth. Mr. Sloth and his team have tried to zero in on the main problems that affect websites today and in turn, think that this will help people find what they are looking for in a more efficient way.
We were able to get an inside scoop at the new factors that Google Sloth will take into effect. Keep reading to find out what changes you need to be ready to make!
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Inside the Infographic Studio: Part 2: Optimization and Promotion
In part one of this two-part blog post we focused on the importance of researching a topic thoroughly and the design techniques that apply to the information. This post will be the aftermath of the designing process and focus on optimization and promotion for your link worthy content piece.
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Will Google Plus Play a Big Role in Future Search Results? [VIDEO]
Google Display Network Upgrade
Display campaigns and the banner ads themselves have changed drastically over the last several years. With web and mobile advertising continually evolving and becoming more complex, we have been compelled to adapt our display ads to appeal to an ever-changing audience. As Internet users have become savvier, the typical banner ad has shifted from a simple gif format to animated images in a flash (yes, pun intended). Today, it’s no secret that banner ads are created to be more interactive than ever, and it’s all to boost click-through rates. It might seem strange to you, that even though these ads have evolved over the years, their launch platform on AdWords has not – or at least it hadn’t changed until recently.
Sing your praises to Google! Now you will be able to purchase and run your display ad campaigns from the new “Display Network” tab in AdWords. Previously, these customizable options were scattered across several tabs, making campaign management possible but pretty inconvenient. Over the next few weeks, AdWords users will have the ability to use this new interface to build their campaigns. Now you can place bids, organize targeting settings, launch remarketing campaigns, and work on optimization, just to name a few features, all from within one tab.
You already know that certain display ads are triggered by the context of a web page in Google’s Display Network. This contextual engine has always worked hard to ensure that your ads are presented to your most relevant potential customers. In addition to the development of the new “Display Network” tab, this engine is also getting a revamp so that your ads are appearing at the most opportune times.
AdWords is rolling out “Next-Gen Keyword Contextual Targeting”, which will give you the ability to increase the efficiency of your contextual campaigns. This feature gives you the chance to work with your campaigns’ most basic units – your keywords. It’s now easier for you to run your search and contextual campaigns simultaneously. Previously, you had to create exclusive ad groups to run campaigns with varying themes. Now you only have to access one page to see which of your keywords are working most efficiently. Envision that you own a company that specializes in selling athletic-wear. You will be able to measure the effectiveness of the keyword “athletic shoe sale” vs. “Reebok shoes”. If you see that “Reebok shoes” is attracting more clicks, you can use this information to thoughtfully optimize your campaigns, and ultimately maximize your profits.
Visual learners should be thrilled to hear that Google has plans to introduce model images to the “Display Network” tab. Their goal is to give you more resources to reference while targeting campaigns. You will be offered a targeting diagram, which will show you how your keywords, placements and more are working together to attract clicks and potential conversions. This should prove to be a great asset for you, especially if you find comfort in visual aids.
All of these changes are meant to make optimization easier for you. As the PPC advertising climate continues to morph, Google has kept their promise of creating versatile tools to help you succeed. The new tab and contextual targeting approach are such to give you a leg up when organizing your campaigns, and visual aids will prove helpful to many. You should feel good knowing that Google is willing to adapt AdWords to the times in order to offer a more fluid approach to search-based advertising.
Inside the Infographic Studio: Part 1: Research and Design
I think we can all agree that infographics are the trend for content development. But before you decide to jump on the infographic bandwagon, you may want to answer the following two questions prior to commitment
- Does the content have a need to be visually represented or interpreted?
- Can the data and/or content be more easily understood by my audience by visually interpreting it, or will it just confuse my audience?
The point of this post is not to deter anyone from proceeding down the path of an infographic, but instead to show that through proper preparation, good content can sprout promising traffic. In a two-part blog post, we are first going to address research and design through the role of a client reviewing an infographic and/or someone looking to design one.
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