Our Blog

Content Marketing Ideas for Apartment Communities

Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a little content idea generation...

Read more

Good Questions and Great Answers Amount to the Best Content

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to generate useful content. A client asked me, “How do you continue to keep generating useful content?” It wasn’t his way of telling me my content rocks. He genuinely wanted to know the...

Read more

Facebook Fan Page Complaints, Realities and Solutions

For the past couple of months, I have read complaint after complaint in articles, and on my Facebook newsfeed, about certain seemingly disfavored features that Facebook has implemented. I have found that the complaints are usually made when the individual person or brand doesn’t fully understand the feature. Although I have my reservations with certain Facebook features myself, I’m...

Read more