Seach, Social & Content Marketing Blog

In this edition of the Vertical Measures employee interview series, I sit down with VM intern Staci McCabe about intern life at Vertical Measures, attending Columbine High School and her love of politics.

Michael Schwartz: What do you do here at Vertical Measures?

Staci McCabe: As an intern at Vertical Measures since the beginning of January, I’ve had the opportunity to do lots of different things. For instance, I have edited articles, blog posts and other online content and compiled information to be used to create infographics. Still, most of what I do consists of link building on behalf of various clients.

Pel Abbott just started her first week at Vertical Measures as an Account Manager and chronicled some of the interesting things that occurred during that introduction to a new organization and a slightly different role for her than in her past.

The day started early…really early! The yawns were contagious spreading around the room, but thankfully Dynamic Worldwide hooked us up with a sweet breakfast and some Seattle’s Best Coffee. People came from all of the Valley, Arizona and the US from all different backgrounds and professions.

As you can see from the timeline, Twitter has grown quite a bit from its inception in 2006.  In the beginning, Twitter (or Twttr) was created with hopes of being able to send a text message to a group of people. And now on any given day in March, there were about 460,000 accounts created.

Over the course of five years, Twitter has been used in many ways.  As a social media marketing platform, Twitter has flourished.  Companies have credited increased sales to the use of Twitter, and the ways customer service has certainly changed.  Journalists and news organizations have broken hard-hitting news on Twitter.  Just look at the most powerful tweets of 2010: After the January 2010 earthquake in Haiti, Ann Curry, a reporter, used Twitter to convince the U.S. Air Force to allow a Doctors without Borders flight to land.

So you’ve taken the time to develop the right kind of Facebook Page for your needs. Congrats! But now what? Building a Page and expecting the “Like”s to keep on coming just doesn’t happen. Well not in most instances anyways. Some form of promotion is essential to building up your presence on Facebook and Facebook’s advertising platform is just one way you can jump start your efforts. Here are a few ways you can boost your exposure on Facebook.