Google has quietly rolled out a new bonus for verified Google+ authors whose content engages readers. A new article by AJ Kohn describes what he calls the “authorship bounce”: if you click through a search engine result from an author verified with Google+ and remain on the page for a certain amount of time, if you go back in your browser Google will show you additional search results from that author.
Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to ensure that you are reaching the most relevant potential customers. In 2011, Google released a beta that made targeting by gender and age a reality, and it has proved extremely helpful for companies who already have a basic understanding of their customer base.
Ben Holland answers: “How Can I Better Understand My Audience’s Search Behavior?”
Many people have seen their websites’ rankings drop recently and are wondering why. There could be many causes for this, including:
While it is important to improve all of these issues as soon as possible, I will dive into improving your backlink profile. This is a very important factor in your site’s ranking position, and will be an essential step to take in order to best optimize your site for your strategies in the upcoming New Year.
Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?”