Seach, Social & Content Marketing Blog

Last week three of us from Vertical Measures (Kaila Strong @cliquekaila, Pel Abbott @pelabbott and myself @azardie), attended a two-day seminar so that we can stay digitally-savvy. The “Back in the Black” seminar was presented by Agencyside and boasted a lineup of over 15 presenters. We became immersed in all things digital and came away with a better understanding of where the digital world is now, and where it’s heading in the future. Here are my top 35 takeaways from the seminar:

Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness.

Here are some alternative metrics that can offer you far greater insight into your SEO results and that we at 123neonsigns found very useful to measure.

Once you’ve optimized your press release with keywords and have distributed it through an online news service, you may think the process is complete. But are you really doing all you can to increase your visibility, improve search rankings and drive traffic to your site?

To gain valuable online exposure for your business, there are a few additional steps to keep in mind when making a news announcement.

With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!  Coming up with ideas for compelling content isn’t always easy, so when particular content pieces are successful, you want to hold on to that success for as long as possible.  You can hold on to that success even longer and make content development easier by repurposing your already compelling content into new, fresh content. Here’s how.

In an attempt to keep the conversation on content creation and distribution strategies going, I reached out to the Founder and CEO of Dlvr.it, an efficient way to distribute your content to acquire more engaged customers that click, share and buy. He shared with me some great tips on Facebook’s EdgeRank, social media and content marketing’s symbiotic relationship as well as the new things that his organization is up to these days.