Our Blog

Content Marketing for Small Business

In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house. The results reflect the rise of content marketing as...

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What Makes a Great Infographic? [VIDEO]

We love great infographics here at Vertical Measures. We regularly create interesting infographics and datagraphics as part of our own content marketing strategy, in addition to producing them for our clients. However, in our industry, we’ve noticed that the distinction of a ‘great’ infographic isn’t always achieved. Sometimes we come across one that misses the mark, either due to...

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The Little Graphic that Could: Overcoming Facebook’s 20% Rule

A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of these graphics is now being governed by the 20% text rule, turning an art into a science and forcing designers to steer dangerously close to stifling their own creativity....

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