Seach, Social & Content Marketing Blog

Google+ Authorship Plus Engagement Creates Search Bonus

September 28th, 2012 • By:  • Search Engine Optimization

Google Plus Authorship Bounce

Google has quietly rolled out a new bonus for verified Google+ authors whose content engages readers. A new article by AJ Kohn describes what he calls the “authorship bounce”: if you click through a search engine result from an author verified with Google+ and remain on the page for a certain amount of time, if you go back in your browser Google will show you additional search results from that author.

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How to Use Demographics Targeting For Better Results on Google

September 27th, 2012 • By:  • PPC Advertising

Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to ensure that you are reaching the most relevant potential customers. In 2011, Google released a beta that made targeting by gender and age a reality, and it has proved extremely helpful for companies who already have a basic understanding of their customer base.

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How Can I Better Understand My Audience’s Search Behavior? [VIDEO]

September 26th, 2012 • By:  • Search Engine Optimization

Q & A Video

Ben Holland answers: “How Can I Better Understand My Audience’s Search Behavior?”

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Prepping Your Backlink Profile for 2013

September 25th, 2012 • By:  • Link Building Tools

Prepping-your-back-link-profile-for-2013

Many people have seen their websites’ rankings drop recently and are wondering why. There could be many causes for this, including:

  • Over-optimized web pages
  • Duplicate content
  • Copyright violations
  • Too many ads
  • Poor or spammy internal linking
  • Weak or suspicious backlink profiles

While it is important to improve all of these issues as soon as possible, I will dive into improving your backlink profile. This is a very important factor in your site’s ranking position, and will be an essential step to take in order to best optimize your site for your strategies in the upcoming New Year.

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How Can I Get Ready for 2013 New Year’s Promotions Today? [VIDEO]

September 19th, 2012 • By:  • Content Strategy

Q & A Video

Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?”

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