Seach, Social & Content Marketing Blog

Prepping Your Backlink Profile for 2013

September 25th, 2012 • By:  • Link Building Tools

Prepping-your-back-link-profile-for-2013

Many people have seen their websites’ rankings drop recently and are wondering why. There could be many causes for this, including:

  • Over-optimized web pages
  • Duplicate content
  • Copyright violations
  • Too many ads
  • Poor or spammy internal linking
  • Weak or suspicious backlink profiles

While it is important to improve all of these issues as soon as possible, I will dive into improving your backlink profile. This is a very important factor in your site’s ranking position, and will be an essential step to take in order to best optimize your site for your strategies in the upcoming New Year.

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How Can I Get Ready for 2013 New Year’s Promotions Today? [VIDEO]

September 19th, 2012 • By:  • Content Strategy

Q & A Video

Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?”

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Microsoft adCenter Is Now Bing Ads

September 18th, 2012 • By:  • PPC Advertising

With Microsoft’s updates to adCenter come not only advanced features and improved navigation, but also a shiny new name – meet “Bing Ads”. It’s no secret that Microsoft has been working diligently to improve their web interface and functionality by making it easier to manage multiple accounts at once, introducing new ad rotation capabilities and releasing a series of new tools to make all of this a reality. The new “Bing Ads” name makes this revamp a little more official. You should be optimistic that this relaunch and other updates planned for the future will make your experience on the Yahoo! Bing Network a smoother, more enjoyable one.

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Staying On Track with Your Content Marketing Goals

September 18th, 2012 • By:  • Content Marketing

Staying on Track with your Content Marketing Goals

When you look back on the previous year of your content marketing efforts, you will see successes and failures. As we’re nearing a new year and the need for new strategies, the best way to advance and grow your content is to look back at your accomplishments and set new goals that will push your content in the direction you are aiming for; whether that is increased website visits, lead conversions, or social media recognition.

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What Are Some Important Internet Marketing Metrics? [VIDEO]

September 12th, 2012 • By:  • Measurement & Reporting

Q & A Video

Brynna Baldauf: “What Are Some Important Internet Marketing Metrics?”

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