With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. Where should you start? There are plenty of tools out there to help you understand what your customers are asking and how you can provide the answers they’re searching for. Here are 9 of the best content research tools that will help your planning and brainstorming phase be comprehensive and thorough.
If you run Facebook ads, you’ve most likely come across the video below titled “Facebook Fraud” by Veritasium. If you haven’t, I encourage you to find 9 minutes to watch it in its entirety, as it is very well done and poses some eye-opening stats about the potential dark side of Facebook advertising.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
How do you take Content Marketing beyond the buzz and implement a practical process for your company that will either tap into existing resources or add new resources and processes and become self-sustaining?
Many companies are realizing that content marketing can help build traffic, create more leads and grow business. In fact, recent research by the software firm Curata found that 59% of US marketing professionals will be spending more on content marketing in 2014 than in previous years.
Although companies realize that that Content Marketing is important, many have limited knowledge on how to convince management to allocate resources for this new or expanded marketing focus. The key to a successful content marketing strategy is to have the backing of upper management. To be effective, content marketing takes time and marketing that doesn’t have an immediate ROI needs the backing of leadership.
It can be a drag finding what you want online. Whether you’re looking to buy a TV, hire an ad agency, or get a graduate degree, you want to make an informed decision, and companies don’t make it easy. What are the costs? How do different brands compare? What features are available and which are really worth it? Is this even the best way to approach my problem?