The importance of measurement in content marketing cannot be stressed enough. It is the pulse that indicates whether your website is thriving or fading away into obscurity. It provides insights into what may be working or what is not working. It tells you how to build on your strengths and fix your weaknesses. Without measurement, you’re driving blind.
The Weekly Measure: Building Links with Content, Social Algorithm Science & Creating Content that Produces Results
Never miss a beat in the continually changing internet marketing landscape by reading the Weekly Measure. We collect content marketing, paid search, social media, search engine optimization and link building news articles every week to help readers stay on top of the latest and greatest industry trends and updates. We also include a continually updated list of upcoming national...Read more
During the RFP process, content marketing agencies are tasked with coming up with grandiose strategies to drive online traffic and business for their clients. Most, if not all agencies being considered, will present a strategy that potentially could deliver results. But, what’s more important is the execution that follows.
Many content marketing agency/brand partnerships begin to fail after...
By now, you’ve heard the adage about content marketing: Just keep publishing frequently and your website traffic will eventually take off. The short and snarky answer to the question of how long before my content marketing shows results is, ‘it depends.’
The reason it depends is because each site is different and each niche is different. That being said, there...
The Weekly Measure: Immediately Actionable SEO KPIs, Lessons in Link Building Outreach & Campaign Character Development
Access to the latest in internet marketing news is available right at your fingertips through the Weekly Measure! Each week we collect articles relevant to content marketing, paid search, social media, search engine optimization and link building news for your convenience. We also include a continually updated list of upcoming national and international internet marketing conferences. Keep current with...Read more
The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority and Page Authority, & Using Content to Build Thought Leadership
Jun 24, 2016
How to Build Your Thought Leadership With Content Marketing
Jun 21, 2016
The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant Articles & Improving Content Strategy
Jun 17, 2016
Link Building: Expectations vs. Reality
Jun 16, 2016