The Weekly Measure: Optimizing Content for SEO, PPC Automation & How to Take Advantage of Pokémon GO’s Marketing Potential
The Weekly Measure offers up internet marketing news gathered from around the world on the topics of content marketing, paid search, social media, search engine optimization and link building. We also list a schedule of upcoming industry conferences featuring industry experts, including some from Vertical Measures. Check back with the Weekly Measure to keep updated on the going ons...Read more
Optimization involves a number of considerations and techniques. Some are ‘proven’ basics that will enhance rankings and there are some newer aspects to consider. I’ll break these down into 2 areas:
- SEO Fundamentals
- The NEW SEO
The fundamentals are just that. They are the techniques that we know work and should be baked into your content marketing system. They are steps in...Read more
The Weekly Measure compiles the latest in industry news and trends each week into the Weekly Measure. We pull articles from sites around the web showcasing content marketing, paid search, social media, search engine optimization and link building. We also provide a handy schedule of upcoming industry conferences and events at the end of our posts. Continue with the...Read more
Do you know if your website traffic is increasing? Are those visitors engaged and purchasing your product or service? Is that leading to more profit for your business?
These are the questions that you need to be asking yourself every month.
Measurement of your website and online presence is one of the most important tools in any...
You want to knock out your customers, right? (Metaphorically-speaking.) If so, your goal should mirror the goal of a prize fighter: To score points by delivering effective combinations with pugilistic precision and speed.
Know that today consumers do their homework. According to the 2014 State of B2B Procurement study from the Acquity Group, 94 percent of B2B customers and 81...
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Should I Create Soft or Hard Goals for My Content Marketing?
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