The Weekly Measure comes to you each week with the most current content marketing, paid search, social media, search engine optimization and link building news. Articles are sourced from around the web to keep our readers informed so that they may stay on top of current trends in their industries. Each week we also include a list of conferences...Read more
Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.
However, content marketing strategy doesn’t thrive using the waterfall method alone. Why? Because a waterfall method requires that the strategy must be...
The Weekly Measure: Comparing Facebook and Instagram Ads, Shared Content Optimization & PPC Lessons from Hollywood
The Weekly Measure brings to you the latest news highlights related to content marketing, PPC, social media, search engine optimization and link building. Also provided each week is a continually updated list of conferences featuring industry experts from around the world, including those from Vertical Measures. Check out the Weekly Measure each week in order to stay informed on...Read more
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
The Weekly Measure: Taking Brand Marketing Visual, Making PPC and SEO Work Together & Post Penguin 4.0 Link Building
The Weekly Measure is a compilation of internet marketing news highlights published on the Vertical Measures blog every Friday. Each week, we draw together the latest in content marketing, paid search, social media, search engine optimization and link building tips, tricks and updates for your reading convenience. We also include a continually updated list of internet marketing conferences taking...Read more
The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO
Feb 24, 2017
How to Determine How Much to Spend on PPC Advertising
Feb 21, 2017
The Weekly Measure: Video Marketing, Dark Social & Fixing Broken Links
Feb 17, 2017
How Broken Links Hurt Your SEO (And Your Heart)
Feb 14, 2017