Seach, Social & Content Marketing Blog

The Weekly Measure: Top Internet Marketing News, Tools, & Events-February 28, 2014

February 28th, 2014 • By:  • Internet Marketing

The-Weekly-Measure-January-Friday-the-Twenty-Eighth

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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How to Convince your Boss to Go All in with Content Marketing

February 27th, 2014 • By:  • Content Marketing

How-to-convice-your-boss-to-go-all-in-with-content-marketing

How do you take Content Marketing beyond the buzz and implement a practical process for your company that will either tap into existing resources or add new resources and processes and become self-sustaining?

Many companies are realizing that content marketing can help build traffic, create more leads and grow business. In fact, recent research by the software firm Curata found that 59% of US marketing professionals will be spending more on content marketing in 2014 than in previous years.

Although companies realize that that Content Marketing is important, many have limited knowledge on how to convince management to allocate resources for this new or expanded marketing focus. The key to a successful content marketing strategy is to have the backing of upper management. To be effective, content marketing takes time and marketing that doesn’t have an immediate ROI needs the backing of leadership.

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Help Before You Sell: Why Prioritizing Customer Needs Makes Good Business Sense

February 26th, 2014 • By:  • Content Marketing

Help Before You Sell - Why Prioritizing Customer Needs Makes Business Sense

It can be a drag finding what you want online. Whether you’re looking to buy a TV, hire an ad agency, or get a graduate degree, you want to make an informed decision, and companies don’t make it easy. What are the costs? How do different brands compare? What features are available and which are really worth it? Is this even the best way to approach my problem?

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What Makes A Bad Business Presentation [VIDEO]

February 25th, 2014 • By:  • Content Development

What Makes A Bad Business Presentation

Knowing how to give a good presentation seems obvious, right? We all have the intentions to create and give great presentations, and sometimes we do just that. Other times a variety of factors can stop us from presenting the information the way we had hoped. The video below illustrates those little details that we sometimes overlook when planning, and especially while we are speaking. With the overwhelming possibilities that presentations now have within the realm of content marketing (hint: Slideshare is huge), crafting a great presentation is key to attaining and retaining business.

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-February 21, 2014

February 21st, 2014 • By:  • Internet Marketing

The-Weekly-Measure-January-Friday-the-Twenty-First
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »