To help you visualize the process of attributing revenue from your PPC conversions to sales, we have illustrated the process in this infographic. Dive into key metrics, customer acquisition from click to conversion, and how to calculate your PPC ROI. Use this knowledge to better understand your buyer’s journey within the digital space.Read more
The Weekly Measure: PPC Seasonality, White Hat Link Building & the Value of Measuring Search Rankings
Each week, the Weekly Measure focuses on the latest industry news in the areas of content marketing, paid search, social media, SEO and link building. In addition to the latest news highlights, we include a regularly updated schedule of conferences featuring industry experts, including those from Vertical Measures. Make sure to bookmark the Vertical Measures blog and keep current...Read more
Recently, I shared my suggestions for 10 steps your organization can take right now to create an efficient content marketing operation.
I’m thrilled the article was so well received. Many readers have asked me to identify the tools, software and platforms we use to keep our operations running smoothly.
With that in mind, I’d like to share...
The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
The latest content marketing, paid search, social media, search engine optimization and link building news is at the forefront each week courtesy of The Weekly Measure. Included for our reader’s convenience is a constantly updated schedule of conferences featuring industry experts, including those from Vertical Measures. Check back with the Weekly Measure every Friday as we continue to keep...Read more
The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand Integrity on Social Media & Upcoming AdWords Features to Watch For
Jul 29, 2016
5 New AdWords Features to Look Out for In the Coming Months
Jul 26, 2016
The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing Channels & Creating Content People Want to See
Jul 22, 2016
How to Create Awesome Content People Actually Want
Jul 19, 2016