The short answer to the question of hard versus soft goals in content marketing is: Do both.
Hard goals, also known as measurable objectives, help get everyone in your organization on the same page because they explain what “done” looks like.
Soft goals, on the other hand, help you understand your customers’ needs so you can offer products and services that...
The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips
The Weekly Measure is back yet again with the week’s hottest internet marketing news trends and updates. Each week, we track the latest goings on in the content marketing, paid search, social media, search engine optimization and link building spheres. We also include a continually updates list of internet marketing conferences featuring industry experts, including those from Vertical Measures!...Read more
It had been a while since SEOs were abuzz with a possible Google update, but a big one hit just before Labor Day weekend, according to chatter amongst webmasters.
In fact, website owners may be looking at two separate updates since many site owners reported seeing big fluctuations in their organic and local search visibility.
We spend a lot of time with clients on Step #2 of our 8 Step Process for content marketing called Ideation. We also feel it’s one of the most important stages to be done correctly. With almost every other step, you can miss the specifics by a little and you won’t have a big impact on your content marketing...Read more
The Weekly Measure: The Destigmatization of Link Building, Facebook’s Battle with Clickbait & Improving Content Creation Strategy
Each Friday we roundup the week’s biggest internet marketing news stories into the Weekly Measure. We provide the latest updates on content marketing, paid search, social media, search engine optimization and link building. Also included weekly is a list of upcoming conferences for those who want to take their learning to the next level. Keep current with the Weekly...Read more
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