Mike Huber answers: “How can we tell if we have been affected by the Google updates and what can we do about it?”
Was your site hit by the recent Penguin update? If so, how do you get back on track to regain your rankings?
In years past a link builder who acquired a choice link with targeted anchor text was feted with praise, but in the aftermath of the Penguin Update we have learned that too many anchor text links can get you a one-way ticket to Google jail.
We have always preached the diversification of anchor text, yet obtaining targeted anchor text links was a key part of our link building strategy as well.
That is still important, but now link builders need to be smarter about it.
In this edition of the Vertical Measures employee interview series, I sit down with Ben Holland to talk about Internet marketing, his scorpion company and his soon-to-be newborn baby.
More than 2 billion people worldwide use the internet. When they want a product or service, they don’t pick up the yellow pages (if you still do, you might want to skip this article). They go online and “Google” it as Google generally provides fast results and relevant information — generally. In fact, according to a study by GroupM, 93% of all buyers online or in stores use search prior to making a purchase.
The growth curve for Internet use continues to be sharp, even today. Driven in large part by the ability of the Internet to deliver more content at faster rates and for lower costs, this explosive change to Internet usage has led to a massive cultural change.