Ben Holland answers: “What are Some Bad Link Building Techniques That Should Be Avoided?”
Like life itself, there is only one constant in link building: change.
Many tactics that worked in prior years no longer do since Google caught wind of them and reconfigured its algorithm to make those tactics a liability rather than an asset.
The key for any link builder or webmaster is to stay one step ahead of any such changes. By focusing on natural content geared toward the end user, you can usually stay in the clear. After all, there’s always a reason that the strategy at hand stopped working.
Here are five tactics, some of which have worked in the past, that no longer help sites rank with search engines:
It’s that time of year when businesses begin to reflect on the past and look toward what the future year may hold. They start to see what worked for them in terms of their content marketing, what fell flat, and how they can improve upon their efforts in order to attain their business goals.
Here at Vertical Measures, we’re no different. We’ve started the process of forming our 2013 content marketing plan and editorial calendar by reflecting, brainstorming, strategizing, and planning. We’ve thrown out idea after idea while drawing up new tactics, and tossing out the old. But all this raw creativity needs some structure; it needs a plan.
Michael Schwartz: “How do I analyze my competition on the web?”
Would it surprise you to learn that social media has put your customers in the driver’s seat? Perhaps the better-suited question to ask, is are you actually leveraging this fact?
With the unlimited availability to access information about brands, customers are directly contributing to how your company is perceived through their tweets, posts, likes and shares. Companies must be prepped and prepared to meet their customers’ expectations – or risk being ignored.