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Google Offer Extensions: Closing the Gap Between PPC and Offline Actions

Google’s newest offering is changing the online deal space, as we know it. In late February, Google introduced new “Offer Extensions” in AdWords. As an advertiser, you now have the ability to include a special deal or offer within your enhanced campaigns that gives potential customers more of an incentive to click-through. Including an offer means more real estate...

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Call Tracking: An Intro to Measuring Offline PPC Conversions

One of the distinct advantages of online PPC campaigns is the ability to measure the effectiveness of campaigns as they relate to certain ads, ad groups or even keywords. You can analyze these factors to understand which ones result in high click-through rates, and ultimately conversions or sales for you. These numbers are fairly easy to keep tabs on,...

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The Authoritative Resource List for the Semantic Web

You’ve likely used terms on search engines that you thought should produce the information you’re looking for, only to be disappointed that the sites that show up couldn’t be farther from what you’re looking for. The principles of the semantic web movement can help search engines and end users find what they’re looking for a bit better by converting the...

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