It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations. I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature back. This is not the only tweak that AdWords recently announced – they are also planning on making some changes to their share metrics within the interface.
Brynna Baldauf discusses: “How Can I Get my Audience to Interact More with my Content?”
Once upon a time, there lived a happy webmaster. He went about his webmasterly duties and regularly updated his website to reflect the latest SEO best practices. One day, he was visited by an evil Black Hat Magician who told him by stuffing keywords into places on his website and creating duplicate content, he would be able to jump to the top of Google and enjoy riches beyond his belief. What the webmaster didn’t know was that Google pushed out algorithm updates and he was penalized. His website disappeared from Google and he was never able to recover from these over-optimization penalties. The End.
Don’t let this tragic and common story happen to you. Get ready to have this tale demystified and learn how to make sure your website is in tip-top shape!
Mike Huber discusses: “Taking Action Without A Plan”
If you’re currently using Sitelinks in your AdWords campaigns, or plan to do so at some point, it’s time to listen up. Google recently announced that they will be strictly enforcing their current Sitelinks policy in upcoming months. It’s important to familiarize yourself with these policy guidelines to ensure that your campaigns avoid any negative effects.