Seach, Social & Content Marketing Blog

Seeking the Long Tail: Using Search Operators to Find Links

November 27th, 2012 • By:  • Link Building Tools

Seeking the Long Tail

When it comes to link building, the best links are the ones you can build naturally. The golden question for every webmaster seems to be: how to do I get links to my site? It is a fairly simple process that involves a lot of really great content, plenty of time and more rejection than you ever thought could be possible.

One of the best ways to find links that will actually generate traffic for your site is to encompass all of the ways that a normal user might be searching for your keywords and find your competitors. This is where Advanced Search Operators in Google come into play. For this, we must start broad and then slowly drill down to the rich long tail keywords that are the nirvana of digital business marketing. Using each of these operators on their own or in conjunction will help to reveal the places your visitors might be going. They are also great ways to find SEO pitfalls in your own site.

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3 Common Content Marketing Mistakes (and How to Fix Them) [VIDEO]

November 26th, 2012 • By:  • Content Marketing

Three Common Content Mistakes and How to Fix Them

Is your content turning off your viewers? How is content helping your business? Are you following your process through to the end? Whether it’s blog posts, videos, infographics, or online guides, David Gould of Vertical Measures discusses 3 common content marketing mistakes, and what you can do to fix them.

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Google Product Listing Ads – Promotions

November 21st, 2012 • By:  • PPC Advertising

The smartphone is undoubtedly a very important tool for consumers looking to do some shopping. At the touch of a finger, potential customers can browse review sites, get recommendations from their social networking buddies, peruse the web and even download apps to obtain information about their favorite retailers. With this in mind, you’ll need to be creative when grabbing the attention of these savvy shoppers.

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The “I Hate Writing” Guide To Content Creation

November 20th, 2012 • By:  • Content Development

The "I Hate Writing" Guide to Content Creation

For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so appealing. The reluctance to embrace the process of content creation can differ for many people, but it typically comes down to a few areas: lack of preparation, procrastination, low confidence, and an under-utilization of resources. Improving in these areas and continuing to do so despite difficulties may prove tough especially if you feel like you aren’t seeing immediate results. However, once you fully invest and tap into the actual value of producing content, your misery will turn to joy.

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How Do You Come Up With Better Ideas For Content? [Video]

November 14th, 2012 • By:  • Content Development

Q & A Video

Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?”

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