Seach, Social & Content Marketing Blog

Google Product Listing Ads – Promotions

November 21st, 2012 • By:  • PPC Advertising

The smartphone is undoubtedly a very important tool for consumers looking to do some shopping. At the touch of a finger, potential customers can browse review sites, get recommendations from their social networking buddies, peruse the web and even download apps to obtain information about their favorite retailers. With this in mind, you’ll need to be creative when grabbing the attention of these savvy shoppers.

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The “I Hate Writing” Guide To Content Creation

November 20th, 2012 • By:  • Content Development

The "I Hate Writing" Guide to Content Creation

For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so appealing. The reluctance to embrace the process of content creation can differ for many people, but it typically comes down to a few areas: lack of preparation, procrastination, low confidence, and an under-utilization of resources. Improving in these areas and continuing to do so despite difficulties may prove tough especially if you feel like you aren’t seeing immediate results. However, once you fully invest and tap into the actual value of producing content, your misery will turn to joy.

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How Do You Come Up With Better Ideas For Content? [Video]

November 14th, 2012 • By:  • Content Development

Q & A Video

Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?”

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Bing Ads Advanced Location Targeting

November 13th, 2012 • By:  • PPC Advertising

When it comes to PPC advertising, displaying highly relevant ads to potential customers is key. It’s not just the messaging that matters – demographic factors play can also play an integral part of defining and securing your audience. Geographic location is probably one of the first things that define a potential customer, so obviously it’s important to build your campaigns with this in mind. Thankfully, just a couple of weeks ago, Bing Ads announced that they would be releasing an enhanced system for targeting by location.

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Connecting With Students One Like at a Time

November 13th, 2012 • By:  • Social Media

Connecting With Students One Like At A Time
One of the great things about working in internet marketing, or marketing in general, is the chance to learn more about your client’s industries. Here at Vertical Measures we’ve had the opportunity to become well versed in the world of higher education.

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