I am a huge proponent of focusing on long tail keywords and recommend finding ways to incorporate them into all the content you create. When conducting keyword research, it is so tempting to jot down and go after those phrases with the highest search volume. After all, who wouldn’t want to be #1 for “car insurance” when, according to Google, it gets 6,000,000 searches per month?
Google’s recent Panda update has caught the ire of many because it has effectively removed both high-quality and low-quality, but mostly low-quality, websites from Google’s search engine results pages (SERPs). While Panda’s effects are noteworthy, it is the advances in technology associated with Panda that make it the most awe-inspiring update heretofore and likely give some clues about Google’s focus and future course of action.
Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing, my step-by-step content marketing book is now available on Amazon.com.
I have many people to thank for helping to make this book happen. The following business owners, entrepreneurs, fellow Internet marketers all contributed to the book.
Many people are using the buzzword phrase “content marketing” these days, but what does it really mean?
A really brilliant resource on the internet for keeping up to date with what’s going on in your particular industry and for making new connections with others in your field is Quora. It’s like a grown-up version of Yahoo Answers with loads of added functionality. It’s a question and answer website like no other, where you can pose a question and expect to have it answered by global experts in that field.