Seach, Social & Content Marketing Blog

If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They offer everything from paper to salon services. But the question is, are they making the best use of their time?

The next time he or she comes walking through your front office door, maybe you should give them a few alternative online marketing strategies they could be pursuing instead of the straight cold-call but in person tactics they are doing now. Some great local online marketing ideas include the following – since several of our latest solicitors were for printer ink, I will target the examples to them.

I am a huge proponent of focusing on long tail keywords and recommend finding ways to incorporate them into all the content you create. When conducting keyword research, it is so tempting to jot down and go after those phrases with the highest search volume. After all, who wouldn’t want to be #1 for “car insurance” when, according to Google, it gets 6,000,000 searches per month?

Google’s recent Panda update has caught the ire of many because it has effectively removed both high-quality and low-quality, but mostly low-quality, websites from Google’s search engine results pages (SERPs). While Panda’s effects are noteworthy, it is the advances in technology associated with Panda that make it the most awe-inspiring update heretofore and likely give some clues about Google’s focus and future course of action.

Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing, my step-by-step content marketing book is now available on Amazon.com.

I have many people to thank for helping to make this book happen. The following business owners, entrepreneurs, fellow Internet marketers all contributed to the book.

Many people are using the buzzword phrase “content marketing” these days, but what does it really mean?