Seach, Social & Content Marketing Blog

How to Write Better Blog Posts: Success Stories from Our Blog in 2012

December 18th, 2012 • By:  • Business Blogging

How To Write Better Blog Posts: Success Stories From Our Blog in 2012

There are many factors that go into crafting a successful blog post. From keyword research to the promotion plan, every step counts. We’ve had a successful year of content creation and promotion here at Vertical Measures, and we’d like to show you some examples of successful blog posts and why they were successful.  We’ve seen a lot of how to posts on this subject, and we think it’s time to give the people what they want: solid examples.

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How Do You Recover Your Rankings After a WordPress Install? [VIDEO]

December 12th, 2012 • By:  • Search Engine Optimization

Q & A Video

Ben Holland of Vertical Measures answers “How Do You Recover Your Rankings After a WordPress Install?”

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Why Content is King But Quality Matters More to Your Customers

December 11th, 2012 • By:  • Content Marketing

Why Content is King but Quality Matters More to Your Customers

A customer who knows you can deliver consistent quality products is more loyal than one who has to guess whether, this time, you’ll deliver. But first, a potential customer has to have heard of you.

Put another way, you strive for quality in what you do but new customers come to you through various marketing channels. These channels are full of content and your company makes first impressions every single day. This means the tools you’re using to draw in new customers should be equal in quality to everything else you do as a company.

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Adwords Airport Targeting

December 7th, 2012 • By:  • PPC Advertising

With the holidays come many things, among the most important being indulgent shopping sprees and travel plans. With that in mind, you have to be strategic about how to reach those customers on the go. Sure, there have always been ways to reach them through mobile ads, but were you were aware that there is a new targeting feature specifically for airports? Google recently released “airport targeting,” so catching your traveling customers is easier than getting through airport security was 20 years ago.

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Every Child Deserves a Christmas Morning Explodes!

December 7th, 2012 • By:  • VM News

Every Child Deserves a Christmas Morning Explodes!

December 1st was a beautiful Saturday here in the Valley of the Sun. As usual, I headed out to the Phoenix Mountain Preserve for a hike. I started thinking about the people in New York and New Jersey who were affected by hurricane Sandy. Having never been through anything like it, I cannot begin to imagine what they are going through. Here I am hiking in 75 degrees under clear blue skies, looking forward to our company holiday dinner that evening and thinking about where and how I might find an ugly Christmas sweater for our party on Wednesday.

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