A customer who knows you can deliver consistent quality products is more loyal than one who has to guess whether, this time, you’ll deliver. But first, a potential customer has to have heard of you.
Put another way, you strive for quality in what you do but new customers come to you through various marketing channels. These channels are full of content and your company makes first impressions every single day. This means the tools you’re using to draw in new customers should be equal in quality to everything else you do as a company.
With the holidays come many things, among the most important being indulgent shopping sprees and travel plans. With that in mind, you have to be strategic about how to reach those customers on the go. Sure, there have always been ways to reach them through mobile ads, but were you were aware that there is a new targeting feature specifically for airports? Google recently released “airport targeting,” so catching your traveling customers is easier than getting through airport security was 20 years ago.
December 1st was a beautiful Saturday here in the Valley of the Sun. As usual, I headed out to the Phoenix Mountain Preserve for a hike. I started thinking about the people in New York and New Jersey who were affected by hurricane Sandy. Having never been through anything like it, I cannot begin to imagine what they are going through. Here I am hiking in 75 degrees under clear blue skies, looking forward to our company holiday dinner that evening and thinking about where and how I might find an ugly Christmas sweater for our party on Wednesday.
Michael Schwartz of Vertical Measures answers “How Do You Write Well-Optimized Headlines for Your Content?”
Thanksgiving has passed and the stampedes of eager Black Friday shoppers have recessed to their homes. This of course means that the holiday shopping season is now in full swing. If you’re a retailer, you’ve probably already started racking your brain about the best way to reach your audience and increase your sales this year. Remarketing is a great way to attract those customers who passed up your offer the first time around. By using AdWords remarketing tools, you’ll have the opportunity to target those people specifically so that you have a better chance of grabbing their attention upon second meeting.