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Data Driven Content Marketing Strategies in Higher Education

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content marketing and use of...

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Adwords Enhanced Campaigns: Understanding Mobile Bid Adjustments

Advertising online used to be pretty straightforward. You put your banner on a website; someone saw it on a desktop computer, and boom: you had made your connection. Today, the online advertising space has become a vast landscape navigated by millions across the planet through a series of different channels. Nowadays advertisers have to look at a number of...

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