Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?”
When it comes to PPC advertising, displaying highly relevant ads to potential customers is key. It’s not just the messaging that matters – demographic factors play can also play an integral part of defining and securing your audience. Geographic location is probably one of the first things that define a potential customer, so obviously it’s important to build your campaigns with this in mind. Thankfully, just a couple of weeks ago, Bing Ads announced that they would be releasing an enhanced system for targeting by location.
One of the great things about working in internet marketing, or marketing in general, is the chance to learn more about your client’s industries. Here at Vertical Measures we’ve had the opportunity to become well versed in the world of higher education.
Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a little content idea generation with them. This is a tactic we highly recommend and do often with our clients.
Mike Huber Answers: “Should I Use the Google Disavow Link Tool?”