Once you have a strategy in place, the reporting and measurement of your digital marketing efforts should be the main source of growth ideas and opportunities. With a virtually endless supply of data, knowing where to look and what metrics matter is a good place to start. From there, spending your time on analysis rather than data collection will...Read more
The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.Read more
Learn how marketers can ethically leverage strategies used by fake news publishers to drive traffic and social media engagement.Read more
The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week.Read more
SEO is an ever-changing, shape-shifting beast of a practice. SEO insiders and digital marketers alike are constantly playing catch-up with the latest search trends, ducking and weaving to maneuver through Google's scare tactics, and trying to understand just what prospects are looking for and how to provide the best content at the end of their search.
All in all, SEO...
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Jun 27, 2017
The Weekly Measure: Link Building Frustration, Hospitality Emails & Higher Education Content
Jun 23, 2017
The Weekly Measure: Content Unicorns, Kick-Ass Titles & Negative SEO
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Using Influencer Marketing Throughout the Digital Buyer’s Journey
Jun 13, 2017