For most lead generation PPC campaigns, the number one most important factor is whether your campaign is generating revenue and ROI for your business. For this reason, it’s essential that you turn your focus to generating high quality leads that are likely to turn into customers. While it may look like your campaigns are performing extremely well and you’re...Read more
The Weekly Measure: Expediting Content Publishing, Link KPI Tracking & Twitter’s Character Limit Changes
Never miss an update in the world of internet marketing by keeping current with the Weekly Measure! Every Friday we bring together content marketing, paid search, social media, SEO and link building industry news scoured from all corners of the web. We also continually update our schedule of national and global conferences featuring industry experts, including those from Vertical...Read more
I have been providing hands-on content marketing training to a handful of clients over the past six months. Consistently, the biggest challenge these companies face is simply publishing enough content to make a dent in their business goals.Read more
The Weekly Measure is a weekly round-up content marketing, paid search, social media, SEO and link building industry news brought together from around the web. In addition to keeping our reader’s up-to-date on internet marketing news, updates and innovations, we include a continually updated schedule of conferences from around the world featuring industry experts, including those from Vertical Measures....Read more
Ninety-one percent of mobile users exit a site or an app if it fails to satisfy an immediate need, meaning all of your carefully-crafted content may sit dormant if mobile users deem it irrelevant.
And even if your organization – for whatever reason – is only interested in desk-bound engagement, you should know that desktop journeys are increasingly beginning with...
The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand Integrity on Social Media & Upcoming AdWords Features to Watch For
Jul 29, 2016
5 New AdWords Features to Look Out for In the Coming Months
Jul 26, 2016
The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing Channels & Creating Content People Want to See
Jul 22, 2016
How to Create Awesome Content People Actually Want
Jul 19, 2016