Seach, Social & Content Marketing Blog

Google Engagement Ads: What You Need To Know

March 17th, 2014 • By:  • PPC Advertising

google-engagement-ads

At the end of 2013, Google Engagement Ads were released from beta and rolled out to all paid advertisers. These new Display Ad types allow you to reach, captivate and connect with your audience just as typical Display Ads do. The difference lies in the fact that this new type of paid online advertising uses a suite of interactive rich media ad formats that truly allows searchers to engage with your ads. But as an advertiser, what does this mean for you?

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-March 14, 2014

March 14th, 2014 • By:  • Internet Marketing

The-Weekly-Measure-March-Friday-Fourteenth

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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How Links Pass Authority [INFOGRAPHIC]

March 11th, 2014 • By:  • Link Building

How Link Pass Authority Infographic

Links are still the #1 factor in ranking sites in search engines today. Want higher rankings? Earn authoritative links as part of your well rounded SEO campaign. But how exactly are links helping your site and providing you with this ‘authority’ so sought after? 

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-March 7, 2014

March 7th, 2014 • By:  • Internet Marketing

The-Weekly-Measure-March-Friday-Seventh

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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Getting Stuck on Measuring Content Marketing ROI?

March 5th, 2014 • By:  • Content Marketing

Getting Stuck on Measuring Content Marketing ROI?
Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote an article for last month’s issue of Chief Content Officer magazine (and posted here) discussing this very topic, as I believe it is a part of the marketing cycle that business owners frequently become stuck on. However, measuring content marketing ROI is truly essential for success, and it can be done!

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