In recent months I’ve noticed a lack of content dedicated to marketing automation platforms and SEO. Most platforms, like Infusionsoft and HubSpot, have great content on general SEO best practices but there seems to be a gap in content that explains how to best use a marketing platform to support a site’s broader SEO efforts.Read more
There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Canonicalization directs search engines to the version that should be indexed and referenced when reflecting webpage’s ranking in search results. Google has provided specific...Read more
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly successful inbound marketing approach. A comprehensive and industry standard 2012 study by HubSpot demonstrated the powerful results of well-executed content for businesses: increased web traffic and most...Read more
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking
The Weekly Measure is your weekly on stop source for digital marketing news. Each week we cover the latest from the content marketing, paid search, social media, search engine optimization and link building fields. Also included is a continually updated schedule of events and conferences taking place around the world. Keep up each week with the Weekly Measure as...Read more
As we are winding down the year, many companies are planning their digital marketing budgets for the next year. Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017?
Putting together a digital strategy that includes content marketing can be a daunting task. To some it might seem like putting together a...
The Weekly Measure: Taking on Amazon, Twitter Verification & Exact Match
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3 Case Studies on Infographic ROI: Traffic, Engagement, Links
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The Weekly Measure: Google Kool-Aid, PPC Spring Cleaning & Brand Comebacks
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Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid
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