Our Blog

The Weekly Measure: Viral Content, SEO Rule Breaking & Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Thank You Page Optimization: How to Maximize Revenue Post-Conversion

The ‘Thank You Page’ or ‘Confirmation Page’ is one of the most often overlooked, yet valuable pages on any site. It is never commended or noticed for driving traffic to the site, is rarely updated on the majority of sites, and most marketers largely forget that it even exists. That’s a big mistake and here’s why: Who Visits Your...

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The Weekly Measure: Email Marketing, Google Authorship, & Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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My Experience as a Vertical Measures Intern

We just recently re-launched our Intelligent Internet Marketing Internship in order to bring in interested and promising new students and recent graduates into our ever changing industry and learn the Vertical Measures approach. We are currently interviewing hopeful candidates interested in a wide range of topics from SEO to content marketing and digital strategy. Upon our re-launch of the...

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You Are Not a Publisher: 5 Metrics Better Than Page Views

“Think like a publisher” is a mantra that’s tossed around quite a bit in content marketing, and with good cause. There are useful approaches from the publishing world that can be applied to topic ideation, editorial calendars, creative resource planning, and more. But you’re not in the publishing business; those approaches need to feed a broader content marketing strategy,...

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