Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns.
It seems to be a month full of explorations of Google Authorship and Author Rank here at Vertical Measures. We had a great post by Kaila Strong last week interviewing top industry professionals on author rank’s impact in 2013, and Part 2 is still to come with more thoughts and predictions. Also, David Gould’s upcoming webinar “Beyond Optimization: Elevating your Content with Google Authorship” aims to educate all levels on how to set up Authorship and truly benefit from it.
We are seeing the ever growing importance of Google Author Rank and feel that this will be very important in 2013 and beyond. I’m coming at it today from a different angle and presenting a Google Hangout conversation with two special guests, A.J. Kohn and Jim Banks.
Did you have a social media plan in 2012? How did it go? Are you planning on doing things differently this year? If so, here is something to ponder and keep in mind when you’re creating your strategy or when using social marketing services: in order to have engagement through your social media channels, your followers need to care about what you’re putting out there. In other words, you need to stir up their emotions because that is what gets them to comment, Like, share, retweet, +1 and re-pin.
Since 2011, Google has supported the use of rel=author tags to enhance the way search engine results display the content you’ve authored. Authors are ranked based on the authority of their content and a variety of other factors, assisting Google in determining where to rank such individuals content in SERPs. This is a relatively new concept, and many are still figuring out exactly how to take full advantage.
Ben Holland discusses essential plugins for WordPress front end development that will help your site look great and will allow for easier visitor usability.