You have spent quality time researching and writing an article. You’ve tweeted it out, Facebooked it and proofread it three times to make sure there are no typos.
But the most important step to generating a sizable traffic jump is much easier and less time consuming than all that, and it all has to do with the headline.
Search Engine Optimization (SEO) is the process for making web content search-engine-friendly. SEO facilitates the search engine bot crawling your pages and makes the nature of your content clear to the search engine algorithm so that it’s recognized as highly relevant and will likely appear high in the search results.
Search engines reward content in the search results for being clear and user-friendly, so optimization is about making content exactly that. Certainly, you should ensure that your webmaster understands SEO, but your web content creators need to understand optimization, too. This means they should understand some of the technical stuff — so that every content creation effort includes optimization (rather than leaving it as an afterthought).
Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in your online campaign. Using these methods, you can see your site’s overall growth in key areas.
A great friend of the Vertical Measures team recently informed us of Buddy Media’s “Strategies for Effective Facebook Wall Posts: A Statistical Review”. Have any of our readers had a chance to take a look at this comprehensive data report?
Back in July I eluded to a few of the messaging strategies talked about in this data report in my post, “Targeting Your Facebook Messaging”. Their data certainly helps users to see just how effective certain strategies are. Buddy Media does a great job of summarizing messaging strategies in succinct tidbits for readers to quickly and easily understand, with the numbers to back up their information.
The content development process centers on the ability to keep inspired. It’s about seeing opportunities to nab raw materials and turn them into marketable content, like bringing a digital camera to a conference or keeping a small video camera in the desk at the office. All it takes is a proactive mentality and a little creativity.