With the holidays come many things, among the most important being indulgent shopping sprees and travel plans. With that in mind, you have to be strategic about how to reach those customers on the go. Sure, there have always been ways to reach them through mobile ads, but were you were aware that there is a new targeting feature specifically for airports? Google recently released “airport targeting,” so catching your traveling customers is easier than getting through airport security was 20 years ago.
December 1st was a beautiful Saturday here in the Valley of the Sun. As usual, I headed out to the Phoenix Mountain Preserve for a hike. I started thinking about the people in New York and New Jersey who were affected by hurricane Sandy. Having never been through anything like it, I cannot begin to imagine what they are going through. Here I am hiking in 75 degrees under clear blue skies, looking forward to our company holiday dinner that evening and thinking about where and how I might find an ugly Christmas sweater for our party on Wednesday.
Michael Schwartz of Vertical Measures answers “How Do You Write Well-Optimized Headlines for Your Content?”
Thanksgiving has passed and the stampedes of eager Black Friday shoppers have recessed to their homes. This of course means that the holiday shopping season is now in full swing. If you’re a retailer, you’ve probably already started racking your brain about the best way to reach your audience and increase your sales this year. Remarketing is a great way to attract those customers who passed up your offer the first time around. By using AdWords remarketing tools, you’ll have the opportunity to target those people specifically so that you have a better chance of grabbing their attention upon second meeting.
Unless you’ve made your home under a rock for the past ten years, you recognize the ever-growing importance of social media in our society today. Facebook stands at the forefront of the social media empire with 1.2 billion users worldwide, and each of those users has his own personal attachment to his Facebook page. Maybe it’s our unending desire to know other people’s business; maybe it’s our own voyeuristic sensibilities, wanting to share our pictures, our thoughts, and our lives; or maybe it’s just the need for validation, that people “like” what we do. Whatever it is, Facebook continues to be recognized for its “necessity” in our everyday lives, and one aspect of our pages that continues to garner interest or even bring criticism is our relationship statuses: who is dating whom, who is getting married, who is breaking up.
What if we could put a relationship status on our other relationships? How many business relationships would be “complicated?” Since the Panda and Penguin updates, our relationships with online marketing resources have grown more complex, more regulated, and absolutely more in need of a simple, cut-and-dry statement of what we are. It’s time we had the “DTR” conversation; it’s time we define the relationships we’re having.