As a business owner, it is your job to make sure that you are securing customers and increasing your rate of sales. This is obvious; but how can you be sure about what is driving your traffic? When you use a number of keywords and ads to advertise your business, it can be difficult to know exactly what triggers your customers to click your ad and make a purchase. With conversion tracking, you can gain more insight into what tantalizes your audience and converts regular site visitors into new customers.
Your business is like a tree — only as sturdy as its roots. You can’t branch out until you know how strong your foundation is, especially when your tree is built upon social media; an ever-changing and increasingly important platform in today’s marketing environment.
We’ve created a special infographic that illuminates social media best practices to bolster four key business areas: Product Ratings and Reviews, Customer Service, Lead Generation, and Brand Awareness. There’s no need to dig around in the dark when it comes to your social media, so referencing the “Your Social Media Roots” infographic can help ensure that your business is well-planted and ready to grow.
Two weeks ago, we shared the first part of this two part post, “10 Content Experts Weigh in on Author Rank in 2013,” and discussed how the content experts we interviewed are planning to implement rel=author this year. In part II, we examine if they think author rank will be a focus in 2013 and some experts even gave us some bonus tips to help you get started right away with implementation.
It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business organically on the web. But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the full picture of what it is capable of.
Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns.