Seach, Social & Content Marketing Blog

20 Tips to Get More People to Read Your Google Plus Posts

February 5th, 2013 • By:  • Social Media

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If your Google Plus posts aren’t receiving the amount of engagement you’d like to see, it might be time to take a step back and review. We have already taught you how to optimize your business’ Google Plus profile, and today we’ll lay out twenty tips on how to get more people to read your Google Plus posts.

1. Include photos or videos in your posts. Visually appealing posts will catch a user’s eye when scrolling through the real-time news feed.

2. Keep it simple. You may have a 100,000 character limit to ramble on with, but how many people will stop to read all of that? Distill your message to its essence and make it count.

3. Take advantage of the full character limit. Wait, didn’t we just tell you to keep it simple? In most cases, yes, you will want to refer to tip #2. However, there are some instances when posting a full blog post, article, book teaser, or other longer piece of well-optimized content is appropriate and may rank well. It is all dependent upon your audience and the content on hand.

4. Insert asterisks around the part of your post you would like Google to use as your title tag.  This will bold the text, and your post can actually rank with that title tag in the search results.

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Understanding PPC Conversion Tracking

February 1st, 2013 • By:  • PPC Advertising

As a business owner, it is your job to make sure that you are securing customers and increasing your rate of sales. This is obvious; but how can you be sure about what is driving your traffic? When you use a number of keywords and ads to advertise your business, it can be difficult to know exactly what triggers your customers to click your ad and make a purchase. With conversion tracking, you can gain more insight into what tantalizes your audience and converts regular site visitors into new customers.

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Your Social Media Roots [INFOGRAPHIC]

January 31st, 2013 • By:  • Social Media

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Your business is like a tree — only as sturdy as its roots. You can’t branch out until you know how strong your foundation is, especially when your tree is built upon social media; an ever-changing and increasingly important platform in today’s marketing environment.

We’ve created a special infographic that illuminates social media best practices to bolster four key business areas: Product Ratings and Reviews, Customer Service, Lead Generation, and Brand Awareness. There’s no need to dig around in the dark when it comes to your social media, so referencing the “Your Social Media Roots” infographic can help ensure that your business is well-planted and ready to grow.

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10 Content Experts Weigh in on Author Rank in 2013: Part II

January 29th, 2013 • By:  • Content Marketing

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Two weeks ago, we shared the first part of this two part post, “10 Content Experts Weigh in on Author Rank in 2013,” and discussed how the content experts we interviewed are planning to implement rel=author this year. In part II, we examine if they think author rank will be a focus in 2013 and some experts even gave us some bonus tips to help you get started right away with implementation.

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How to Win at Search, Social and Content Marketing Workshop in Phoenix

January 28th, 2013 • By:  • VM News

How to Win at Search, Social, and Content Marketing Workshop
It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business organically on the web. But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the full picture of what it is capable of.

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