At this point you have awesome content on your website. It’s great stuff — you should be proud of it! It’s time to open up channels where you can distribute your ideas and claim even more real estate online. Distribution channels create more opportunities to deliver content to potential customers and to possibly include a link back to your products and services.
The difference between promotion and distribution is that promotion is all about generating a buzz around your content and distribution is a matter of finding a lot of different ways to get your content to appear in the search results. To maximize your ability to distribute your content, diversify or repurpose it so that you can reach a variety of channels.
I recently saw Neal Schaffer speak at the Arizona Interactive Marketing Association. I was extremely impressed by his ability to take a topic such as social media marketing and in one hour, quickly apply it to virtually every type of business.
If you’re like me, you’re obsessed with increasing your connections on LinkedIn. I just reached 500+ connections and I jumped for joy! But, am I leveraging those the connections the way I should be? According to Maximizing LinkedIn by Neal Schaffer, not at all!
If you haven’t noticed, there is an infographic explosion happening. Some would debate that infographics are over-used and too time-prohibitive, others would say that content is made more interesting and impactful, simply by adding a visual spin. Like most things though, you get out of it, what you put into it. And when all the right ingredients come together, infographics can be leveraged for links, build engagement, drive site traffic and give your audience variety in their consumption of your compelling content.
Once you’ve created and optimized that great video, blog post, or infographic, you want it to get some attention. It’s time to put the marketing in content marketing, and that’s where the power of social media really kicks in. By leveraging social media interactions, you can circulate your content and put your brand in front of potential customers. If you’re paying attention to where your target audience hangs out online, you can interact with them there.
It could be said that in some ways the Internet mimics life. If we see an attractive person we might say, “She’s hot, what a 10,” or, “He’s not bad, I think he’s a 6.” Seems to me the same thing is done with websites. PageRank is given to websites on a scale of 0-10, and if your site is really hot, wildly popular and has many backlinks from relevant high authority sites then you might be scored a 10.