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5 Biggest Mistakes Businesses Make With Content Marketing

As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and increase rankings. Content marketing in its entirety can make or break your business.  Although it may seem like an easy feat, producing content that is engaging and attracts your...

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Why is Your Content Boring?

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to develop content that is UNboring. “Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I see why—all day, every...

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How Google Understands You [INFOGRAPHIC]

You thought the human brain was complex? With its ability to retrieve stored memories from years past and forge connections from seemingly disparate topics, it truly seems like the brain is a miraculous organ that rules our everyday lives. But what about the Google brain? Just as intricate and just as ever-changing as a human’s brain, the Google search...

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