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Get Trained and Certified in the Art and Science of Content Marketing

Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what customers would find valuable...

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Take Advantage of Customers’ Desire for Local Specialized Services

Imagine this, your bathtub develops a flooding problem after your nighttime bubble soak, but it’s not enough to constitute an emergency. You also know you have to leave early tomorrow for a meeting and won’t have time to call in for service. You want to make an appointment that evening. Often times, however, this isn’t a possibility with specialized...

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